Learning Objectives Examine the attractions industry Look at the role of theme parks Understand the gaming industry Describe public and commercial recreation facilities Recognize shopping as a travel attraction

Operating Sectors of the Tourism Industry

Overview of Attractions Cultural Attractions Natural Attractions Events Recreation Entertainment Attractions Historical Sites Landscape Mega-Events Sightseeing Theme Parks Archeological Sites Seascape Community Events Golf Amusement Parks Architecture Parks Festivals Swimming Casinos Cuisine Religious Events Mountains Tennis Monuments Cinemas Flora Sports Events Hiking Industrial Sites Shopping Facilities Fauna Trade Shows Biking Museums Snow Sports Performing Arts Centers Coasts Ethnic Corporate Concerts Islands Sports Complexes Theatre

Top U.S. Theme Park Admissions (2005) Theme Park Attendance (millions) The Magic Kingdom, Orlando 16.1 Disneyland, Anaheim, California 14.5 Epcot, Orlando 9.9 Disney-MGM Studios, (now Disney Hollywood Studios) Orlando 8.7 Disney’s Animal Kingdom, Orlando 8.2 Universal Studios, Orlando 6.1 Disney’s California Adventure, Anaheim 5.8 Islands of Adventure at Universal, Orlando 5.7 9. Sea World, Orlando 5.6 10. Universal Studios, Los Angeles 4.7 Source: Amusement Business magazine, based in Nashville, Tenn.

Top European Theme Park Admissions Rank, Attendance 2005 Park and Location (in millions) 1 Disneyland Paris 10.2 Marne la Vallée, France 2 Blackpool Pleasure Beach 6.0 Blackpool, England 3 Tivoli Gardens 4.1 Copenhagen, Denmark 4 Europa-Park 3.9 Rust, Germany 5 Port Adventura 3.4 Salou, Spain 6 De Efteling 3.3 Kaatsheuvel, the Netherlands 7 Liseberg 3.2 Göteborg, Sweden 8 Gardaland 3.1 Castelnuovo del Garda, Italy 9 Bakken 2.6 Klampenborg, Denmark 10 Alton Towers 2.4 Staffordshire, England Source: Amusement Business.

Gaming The gaming industry is a $83.7 billion business Employs directly and indirectly more than 1 million people 87 percent of American people view casino entertainment as acceptable for themselves or others Indian reservation gaming is a growth industry Source: American Gaming Association.

2007 Participation – Ranked by Total Participation Participated more than once (in millions) Seven (7) years of age and older Percent Percent Sport Total Change Sport Total Change Exercise Walking 89.8 2.7% Volleyball 12.0 8.7% Exercising w/Equipment 52.8 0.8% In-Line Roller Skating 10.7 2.1% Swimming 52.8 -7.3% Yoga 10.7 na Camping (vacation/overnite) 47.5 -2.2% Scooter Riding 10.6 11.4% Bowling 43.5 -2.9% Skateboarding 10.1 4.2% Bicycle Riding 37.4 5.0% Softball 10.0 -20.0% Fishing 35.3 -13.0% Football (tackle) 9.2 -8.9% Workout at Club 33.8 -3.0% Paintball Games 7.4 -7.0% Weight Lifting 38.2 0.9% Mountain Biking (off road) 7.4 -13.1% Boating, Motor/Power 31.9 8.9% Target Shooting (airgun) 6.6 7.9% Running/Jogging 30.4 5.5% Archery (target) 6.6 na Aerobic Exercising 30.3 -9.9% Kayaking 5.9 na Billiards 29.5 -7.3% Hunting w/Bow & Arrow 5.7 -1.9% Hiking 28.6 -7.5% Skiing (alpine) 5.5 -14.1% Basketball 24.1 -9.7% Water Skiing 5.3 -16.2% Golf 22.7 -7.0% Snowboarding 5.1 -2.7% Target Shooting 20.9 9.7% Mtn/Rock Climbing 4.6 na Hunting w/Firearms 19.6 -2.2% Muzzleloading 3.6 -3.2% Baseball 14.0 -4.7% Scuba Diving (open water) 2.4 na Soccer 13.8 -1.8% Wrestling 2.1 -33.3% Backpack/Wilderness Camp 13.0 -2.4% Hockey (ice) 2.1 -10.3% Tennis 12.3 18.7% Skiing (cross country) 1.7 -35.0% Dart Throwing 12.1 na Lacrosse 1.2 na Source: National Sporting Goods Association.

Sports Participation Growth in 2007 (in millions) 2007 Percent Total Change Tennis 12.3 18.7% Scooter Riding 10.6 11.4% Target Shooting 20.9 9.7% Boating, Motor/Power 31.9 8.9% Volleyball 12.0 8.7% Target Shooting (airgun) 6.6 7.9% Running/Jogging 30.4 5.5% Bicycle Riding 37.4 5.0% Skateboarding 10.1 4.2% Exercise Walking 89.8 2.7% In-Line Roller Skating 10.7 2.1% Weight Lifting 33.2 0.9% Exercising w/Equipment 52.8 0.8% Soccer 13.8 -1.8% Hunting w/Bow & Arrow 5.7 -1.9% Camping (vacation/overnite) 47.5 -2.2% Hunting w/Firearms 19.5 -2.2% Backpack/Wilderness Camping 13.0 -2.4% Snowboarding 5.1 -2.7% Bowling 43.5 -2.9% Source: National Sporting Goods Association. © John Wiley & Sons, Inc, 2009