1 `Company Confidential Presented by: George Borden, Digital Signage National Sales Manager An introduction to digital signage

2 `Company Confidential 2 Agenda » An Digital Signage Introduction » Market and Opportunity Overview » iCOMPEL ™ Introduction » Multimedia Solutions » Black Box Educational Resources » Q & A

3 `Company Confidential 3 3 What is digital signage? Digital signage is an electronic medium that makes it possible to deliver dynamic and compelling content at the right location at the right time to achieve better results.

4 `Company Confidential 4 » Increase sales » Build brand awareness » Improve internal or external communications » Encourage certain behaviors » Increase customer satisfaction » Motivate employees » Inform, educate, and communicate in real time » Use as an emergency notification system Digital signage is an affordable and effective medium to:

5 Retail » » Malls » » Standalone stores » » Convenience stores » » Service stations » » Restaurants and bars Corporate » » Information in high-traffic areas » » Wayfinding » » Cafeterias » » Conference rooms » » Lobbies Digital signage applications

6 Education » » Campus » » Dorms » » Student centers » » Departments » » Administration » » Cafeterias Transportation » » Flight or schedule information » » Advertising » » Wayfinding » » Ticketing and check-in Digital signage applications

7 Hospitality » » Information » » Wayfinding » » Advertising » » Check-in » » Concierge Medical » » Waiting rooms » » Wayfinding » » Department training » » Status monitoring Digital signage applications

8 Entertainment » » Theaters » » Theme parks and arcades » » Museums » » Libraries Rental and Staging » » Events » » Trade shows » » Concerts » » Convention centers DS Applications: Digital signage applications

9 `Company Confidential 9 9 A basic digital signage system » Display (plasma or LCD) » Content » iCOMPEL Create Create Manage Manage Play Play Monitor Monitor Deploy Deploy

10 U.S. digital signage market US Digital Signage Market $2.9 billion YTD $3.7 billion $4.4 billion Segments: Advertising Networks Digital Billboards Communication Networks Source: PQ Media: 11/09 “DOOH Growth Remains Strong, Global Growth Outpaces U.S”

11 Key contributors

12 `Company Confidential 12 … Compel your audience with … About iCOMPEL

13 `Company Confidential 13 A typical digital signage layout Video – live or stored Clock / calendar Branding – animation and images News/RSS feeds - live from the Internet Scrolling text – prescheduled or real time Live weather forecast (HTML) Static Images – still or rotating

14 iCOMPEL object hierarchy » »iCOMPEL is comprised of Layout(s), running at defined times of a week » »Each with Zone(s), defining geometry and » »Each with a PlayList(s), referencing: Internal Media – held on the local HDD or External Media - from the Internet or live TV » »iCOMPEL runs Schedule(s), now and at dates into the future

15 The iCOMPEL control paradigm Any number of zones Any position Any size

16 `Company Confidential 16 Scheduling with iCOMPEL – time enters the story

17 3"H x 11"W x 10.5"D iCOMPEL HD Plus High-Speed and iCOMPEL HD Plus VGA, DVI, Ethernet, RS-232, USB, Audio

18 iCOMPEL Fanless HD and iCOMPEL HD Subscriber 1"H x 10"W x 6.5"D

19 The scalable signage solution Network User ICOMP Standalone iCOMPEL Use any Web browser from any network computer to access iCOMPEL

20 The scalable signage solution Network User ReceptionCafeWarehouse Subscriber Publisher/subscriber function in action Publisher

21 `Company Confidential 21 … Compel your audience with … iCOMPEL Demo

22 `Company Confidential 22 … Compel your audience with … Video distribution

23 Deliver video, audio, and RS-232 over dedicated CATx

24 Video and audio over IP networks

25 Video and audio over coax

26 Company Confidential A comprehensive approach to digital signage

27 Digital signage resources

28 `Company Confidential Digital signage resources The digital signage microsite at blackbox.com/go/iCOMPEL

29 Ongoing iCOMPEL webinars and on-demand tutorials Topic: Black Box iCOMPEL Digital Signage Demo Date: Friday, April 9, 2010 Time: 11:00 am, Eastern Daylight Time (New York, GMT-04:00) To register for this meeting Go to 2. Register for the meeting. Once the host approves your request, you will receive a confirmation with instructions for joining the meeting. To view in other time zones or languages, please click the link: For assistance Go to 2. On the left navigation bar, click "Support". You can contact me at:

30 Who is the audience that will be looking at the displays? Customers Employees Visitors All the above What information do you want to communicate? Products or services Current information (news, weather, stock ticker) Internal communications (alerts, personalized messages, sales and production numbers) Instructions (directions, room schedules) All the above What is the purpose of the solution? Sell a product (advertising)Signage Inform the viewer (schedules, alerts, directions) Entertain the viewer (waiting lines) Reinforce a theme (create an environment) What assets do you have to deploy? Web site information System data (database, phone switch, production numbers) Existing ads (video, print, Web) Live television feed Basic assessment questions

31 For additional information, please visit George Borden National Sales Manager Steve Acquista Director of Digital Signage Eliot Shaffer Digital Signage Success Manager Black Box Digital Signage Team

32 Thank you! Questions