Media Convergence challenges & opportunities. Media Converge nce TelevisionInternet Gaming Industry Mobile Technology.

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Presentation transcript:

Media Convergence challenges & opportunities

Media Converge nce TelevisionInternet Gaming Industry Mobile Technology

Defining Media Convergence ‘coming together of different equipment and tools for producing and distributing news’ (Grant and Wilkinson, 2009) ‘flow of content across multiple media platforms’ Jenkins (2006:3) ‘blending of the media, telecommunications and computer industries’

Television Changes in the way media is consumedproduced and

Production TV shows have become trans- media franchises Consumption audiences have become much more active participants in modern media culture

The World Wide Web The World Wide Web was invented by Tim Burners-Lee in 1989 Modern society is dependent upon it Has revolutionised the way we interact

News News sites have fully embraced the possibilities of the internet Almost every form of digital media is used to tell the latest story

Social Media Facebook.com is the most visited site on the internet, followed by youtube.com They allow people to share stories and videos

Mobile Internet All forms of media can by accessed from mobile phones and tablets Can be accessed anytime, anywhere

Gaming. Origins ArcadesSocial interactionHome gamingVideo game crash

ONLINE GAMING Social AspectTechnological advancements

Technology

What am I talking about? Mobile Technology Computer Technology Television Technology

Mobile Technology 1870’s, Elisha Gray and Alexander Graham both created the telephone. Before the creation of this invention people were communicating via telegraph. In the late 1990’s the mobile phone was created.

Computer Technology 1930’s Computer technology had started its journey in the new digital world. In 1981 a company called Apollo Computer revealed its first computer work station called the DN Commodore 64, it came with 64KB of RAM. Macs Laptops

Television Technology Black and white Colour HD 3D Surround Sound Flatscreen Widescreen

Mobile Phones/ Laptops / Television Applications Internet Access Storage Hard Drive Microsoft Office Faster Stronger Bigger hard drive space Still evolving HD 3D IPTV coming soon What next?

All linked together Mobile technology Computer technology Television technology Technol ogy today

Conclusion Media Convergence in the Future Opportunities and Challenges

Opportunities Industry Enable low-cost form of media Improve the quality of media Democratize the media Society Encourage audience Enhance the way people experience media Enable audience to become media producers

Challenges Media literacy Information overload Audiences are aggressively pursued by media companies

Media Convergence in the Future Question Are all developments necessary or useful ?