Business Plan Checklist Generic Example Business 290 BUS 290 - Okumoto

Business Plan Primary Sections Table of Contents Executive Summary Strategic Thinking Summary Strategy Map Pivot (s) Business Environment Product or Service Competitors Customers / Markets Marketing & Sales Operations Compliance Financing, Accounting, & Budgeting Management & Staffing Risk Factors References Appendices BUS 290 - Okumoto

Business Plan Primary Sections Executive Summary The Executive summary should include an overview of the business proposition. At a minimum it should include: The Business Opportunity The Value Proposition The Business Model Pivot Risk Factors Vision Statement Mission Statement Strategic Themes Assumption Testing & Planning BUS 290 - Okumoto

Business Plan Primary Sections Strategic Thinking Summary Strategic Thinking Domain Knowledge: Asking the Right Questions Framing: Context-Switching / Re-Framing Intuition: Pattern Recognition – Cues & Clues Sensemaking: Connecting the Dots / Cause & Effect Strategic Priorities / Themes Strategic Programs (Strategic Actions) Strategic Projects BUS 290 - Okumoto

Business Plan Primary Sections Strategy Map Strategy Alignment Translating Strategy to Execute BUS 290 - Okumoto

Business Plan Primary Sections Business Environment Discuss the current environment. What is the market demand? Has it changed or is it changing? Is the environment ready for the product or service? Where in the cycle is the current business environment? -- Premature, early stage, emerging stage, mature stage, or declining stage? BUS 290 - Okumoto

Business Plan Primary Sections Product or Service Include a detailed description of the product or service. Differentiating features or benefits (similar to a specs chart)? Value proposition What Customer problem is being solved? Is there a development period? Are there risks associated with development? Discuss pricing. Discuss distribution. BUS 290 - Okumoto

Business Plan Primary Sections Competitor(s) Who are the direct competitors? Perform a competitive analysis. SWOT analysis. Emerging competitors? Are there adjacent competitors? BUS 290 - Okumoto

Business Plan Primary Sections Customers / Markets What problem are you Solving? What is the market need? Why? Who are the target customers / market(s)? Are there other customers / market(s)? What is the size of the market(s)? Where are the customers located? Are there logical market segments? Are there adoption issues? Timing? Credibility? BUS 290 - Okumoto

Business Plan Primary Sections Marketing & Sales Are there any Barriers-to-Entry into the markets? What is your Marcomm plan; PR, Ads, other? What is your “Go-to-Market” plan? (Gain traction) Timing? Geographic? Customers? Approach: design-in, anchor-hub…? Develop a market share capture plan or concept? Pricing model Channels or methods of distribution? Branding required? Customer support requirements? Warranties? BUS 290 - Okumoto

Business Plan Primary Sections Operations Special capabilities to produce? Partnering requirements? Research or Development requirements? Internal process knowledge requirements? Core competencies? BUS 290 - Okumoto

Business Plan Primary Sections Compliance Proprietary knowledge requirements? Intellectual property concerns? Government or Agency compliance? EPA UL / EC FDA Taxing authorities? Industry compliance? International compliance? Labor? Unions? Insurance? BUS 290 - Okumoto

Business Plan Primary Sections Financing, Accounting, & Budgeting Ownership & structure: (Corporation, partnership…) Financing/Funding plan – Capitalization Table Business Model Projected Cash Flow Projected Profit & Loss Statements Projected Balance Sheets Break-even calculation BUS 290 - Okumoto

Business Plan Primary Sections Management & Staffing Organization culture – values - principles - leadership Operating Metrics – more than financial Customer Metrics Quality Metrics Employee Metrics Headcount / Staff mix – Organization Chart Special skill-sets required? BUS 290 - Okumoto

Business Plan Primary Sections Risk Factors Market risk Development risk Production risk Compliance or legal risk Financial risk Staffing risk BUS 290 - Okumoto

Business Plan Primary Sections References & Citations APA Format – 6th Edition BUS 290 - Okumoto