1. © Paul Burns
Macmillan Education

2. Market segments and value propositions
Phase 2
Market segments and value propositions
Target market segment(s)
Value proposition(s)
Customer relationships / Branding
Marketing plan
Marketing mix
Pricing Channels
Communications
Resources
Scalability
Capital available:
Human, social & financial
Operations plan
Capital needed:
Human, social & financial
Risks
Partnerships
Key activities / Critical success
factors / Strategic options
Financial plan
Sales, costs & profit
Breakeven
Cash flow
Balance sheet
© Paul Burns
Macmillan Education

3. Market segments and value propositions
Target market segment(s)
(Insert text here)
Value proposition(s)
(Insert text here)
Market segments and value propositions
Target market segment(s)
Value proposition(s)
Customer relationships / Branding
(Insert text here)
Customer relationships / Branding
Marketing mix, Pricing, Channels, Communications
(Insert text here)
Marketing plan
Capital available: Human, social & financial
(Insert text here)
Marketing mix
Pricing Channels
Communications
Scalability
(Insert text here)
Resources
Scalability
Risks
(Insert text here)
Capital available:
Human, social & financial
Partnerships
(Insert text here)
Capital needed: Human, social & financial
(Insert text here)
Operations plan
Capital needed:
Human, social & financial
Risks
Partnerships
Key activities / Critical success factors / Strategic options
(Insert text here)
Key activities / Critical success
factors / Strategic options
Sales, costs & profit
(Insert text here)
Breakeven
(Insert text here)
Financial plan
Cash flow
(Insert text here)
Balance sheet
(Insert text here)
Sales, costs & profit
Breakeven
Balance sheet
© Paul Burns
Macmillan Education
Pin photo: iStockphoto/ talipcubukcu
Cash flow