PRESENTATION ON MIS205 Presented by Sadia Tabassum Smita Anonna Aziz Rezwana Bosunia Meshkat Mahbub

1.0 INTRODUCTION  A part of leading telecommunication and Consumer Electronic group SB Tel Enterprise Limited.  becoming very popular especially among the young people  Innovation and exclusive design clearly differentiate Symphony from other brands available in the market

Mission; Vision & Values  Symphony’s mission is to enrich the quality of life of people through responsible application of knowledge, skills and technology  Endeavor to attain a position of leadership in mobile set businesses  encouraging empowerment and rewarding innovation

Mission; Vision & Values  Attain a high level of productivity in its operations through effective and efficient use of resources, adoption of appropriate technology and alignment with their core competencies.  Quality  Customer Focus  Fairness  Transparency  Continuous Improvement  Innovation

Reasons for Entering into mobile set Business  Complete Solutions  New Technology  Quality Fertilizer  Distribution Network  Technical backup

Technology based business  In recent times, Bangladesh has become one of the prominent outsourcing destinations in the world. Companies could easily venture into this readily available opportunity. The telecom boost in the country presents another opportunity for the IT companies as support service to the telecom companies. The major focus of the telecom opportunities lie in the form of mobile content development and value added service solutions. The Government is yet another big opportunity that is worth pursuing. To act on its declaration of ICT as ‘thrust sector’, the government is seriously taking initiatives towards public telecommunication projects

Strategy  Distribution Network  Consumer Brands & Commodity Products  Communication Strategy  Designing the Communication Message

Future Strategy  New Technology  Inventory Management  Debtor Management

SWOT Analysis  STRENGTH  Attractive market size  Uses of strong and developed software  Strong distribution Network  Up-to-date technology

WEAKNESS:  Lack in IT system  Poor marketing skill  Loss of customer goodwill due to miscommunication

OPPORTUNITY:  Enhancing local market  Increase production capacity  Chances of introducing new product and expectance

THREAT:  Policy of government  Increasing domestic competition

System Analysis  They don’t have developed server;  No proper privacy policy;  Lack of proper customer care system;  No internal mailing system;  Lack of connection with the sales centers;

System Design Sales & Service Sales & Service Administration Finance & Accounting Finance & Accounting Product SERVER IT Human Resource Human Resource

Programming of Symphony  1. Web Site Accessibility.  2. Search engine friendly pages.  3. Faster Loading.  4. Less load on servers.  5. Easier to update and maintain web site.  6. Access more visitors.

Testing System of Symphony

Production &Maintenance  Website Maintenance  Feedback Analysis  Software Updating

Recommendations  They must modify their website for the customers. After developing the website symphony can communicate with their customers, symphony need to maintenance this website regularly and up-to-date it.  They have to set up the ERP system to share all the information inside the company to have instant problem solving capacity. ERP can help them a lot to communicate with all the departments of the company

Recommendations  Symphony should try to emphasize more on providing their infrastructure in the market to facilitate their customer.  Marketing team should try to increase the availability of its products throughout the whole country, especially in the rural areas.  They should pay more attention to advertising and pricing of the products.