Interactive Promotional Products on WWW.STAT.SI Danilo Dolenc Statistical Office of the Republic of Slovenia.

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Presentation transcript:

Interactive Promotional Products on Danilo Dolenc Statistical Office of the Republic of Slovenia

Why promotional products  Statistics could be interesting  Applicable in every day life  Simple and easy to understand  Intended for the broader public  Attractive for media  Human curiosity as a driving wheel

Products  Three interactive products First names and family names  Birthdays  Place names 

Targets  Popularization of website  Public recognition of SORS Good media response  Building of corporative image Reputation  Satisfaction of users  Rising of statistical literacy Achieve through an easy game

Access to products  Directly from the homepage  Very high in search engines Google Najdi  Names still one of the most visited SORS webpages  Many links in other websites Above all names and surnames

Names and surnames (1)  Displayed results By period of birth By statistical regions Chart by year of birth  Most frequent names only  Reviews in tables  Statistical confidentiality rules  Updated on the yearly basis

Names and surnames (2)  Users Expectant mothers Commercial media (radio) Primary school pupils Genealogists  User’s feedback Mostly personnel questions  Asking for confidential data  Reason for differences  Information on addresses

Participant names (in Slovenia) Female Count Male Count RareNot at all Katarína8336Robert10577BeatrixNektaria Ivanka5922Ján5926EleniMarzia Sara5416Danilo2650CarmelaGundega Marina1697Daniel1665UlrichEmelie Ljiljana812Oliver278KalleLigia Diana751Alessandro25PieroJukka Cláudia153Victor10Shaun Margarita39Jirí5Cezary Sonia12Graeme

Birthdays  Searching by day and/or months and/or year  Day of week is shown How many of you know the day of birth  Reviews in tables  Updated on the yearly basis

Place names  Settlements and streets 6,000 settlements in Slovenia  Searching by Whole name Part of name  Displayed results The list of hits Location on the map of Slovenia Demographic data from 2002 Census  For settlements only

Your opinion  Questions, remarks, suggestions THANK YOU FOR ATTENTION