Global Drinks Trends Lindsay Oram

Global Market Size Spirits million hectolitres Predicted growth +0.4% Wine-229 million hectolitres Predicted growth +4.5% Beer-1,380 million hectolitres Growth +2%

Global Trends Spirits Overall market static American market growing Growth in international brands Vodka sales growing

Global Trends Wine Overall market growing Growth in non wine producing countries Commodity wine declining Premium wine increasing Growth in New World, red & varietals Brands lead the way Production still exceeds consumption

Global Trends Beer Overall market static Premium/specialist/craft beer increasing Chinese/Russian market growing

U.K. Drinks Market £33bn Spirits static Wine increasing Beer Static New sectors Growth of premium Drinks with food International brands

U.K. Trends 1 Wine is now the choice of drinkers, it has overtaken beer & spirits 66% drink more than they used to We are drinking 25% less than 100 years ago 15 th world alcohol consumption

U.K. Trends 2 Less gender/age specific With/without food Home & away Premium/value Familiar/adventure Health/indulgence Environment

U.K. Trends 3 Underage drinking Binge drinking