1. Celebrating Our Progress – Confronting Our Challenges Office of Juvenile Justice and Delinquency Prevention Center for Enforcing Underage Drinking Laws 3 rd Annual National Leadership Conference September 19 – 22, 2002 – Dallas, Texas Robert I. Reynolds, Director Center for Policy Analysis and Training Pacific Institute for Research and Evaluation

2. Question: Underage Drinking in the United States is: A.At epidemic proportions B.Steadily declining

3. ATOD consumption has declined over the past 20 years. Alcohol consumption is down. Tobacco consumption is down. Other Drug use is down.

4. Tobacco use has declined. Age 19851998 Percent Reduction 12-17 29.4%18.2%38% 18-25 47.4%41.6%12% 26-34 54.7%32.5%40% 35-up 35.5%25.1%29% All ages (1980-1994) 1980: 33.2% 1994: 25.5% 23% Percent reductions in monthly tobacco use by age group (1985 to 1998)

5. Smokers account for a smaller percentage of the population. Smokers as a percentage of US adult population, 1980-1994.

6. Illicit drug use has decreased. Age 19791998 Percent Reduction 12-17 16.5%9.9%39% 18-25 38%16.1%58% 26-34 20.8%7%66% 35-up 2.8%3.3%(18)% Percent reductions in monthly illicit drug use by age group (1979 to 1998)

7. Alcohol consumption has decreased in the past 20 years... Per capita consumption (gallons of ethanol) 1970-97

8. Alcohol consumption has decreased in the past 20 years... Reduction in per capita consumption 1980-1998 (gallons of pure ethanol) 19801998 Percent Reduction Beer 1.381.259% Wine 0.340.319% Spirit 1.040.6339% All Beverages 2.762.1921%

9. Percent Reduction: Monthly Alcohol Use, 1979-1998 Age 19791998 Percent Reduction 12-17 49.6%19.6%62% 18-25 75.1%60.0%20% 26-34 71.6%60.9%15% 35-up 59.7%53.1%11% …and fewer youth are drinking now versus twenty years ago.

10. Vehicle registrations have steadily increased … Vehicle Registrations

11. …but traffic crashes and fatalities have decreased. Absolute numbers of traffic crashes, fatalities, and alcohol related fatalities (1977-1999)

12. In particular, fewer fatalities are alcohol-related. Percentage traffic fatalities related to alcohol (1977-1999)

13. What these successes have in common: changes in Social Norms policy interventions deterrence and enforcement

14. Changes in Social Norms Media Advocacy: “If you’re not in the news, you don’t exist” Media Advocacy is the strategic use of media to advance a social or public policy goal Media Advocacy is “Earned Media”

15. Policy Interventions To prevent underage drinking, policy interventions must focus on the Availability of alcohol to youth. Effective policies address the –Price –Place –Product –Promotion… …of alcohol to youth

16. Deterrence and Enforcement Effective Deterrence requires the Perception of Certainty Swiftness Severity Active Enforcement is a Requirement for Effective Deterrence.

17. Drinking in America: Myths, Realities, and Prevention Policy Center for Enforcing the Underage Drinking Laws (CEUDL) CEUDL Revised to reflect 1999 survey data

18. Myths about alcohol suggest alcohol is an “integral part of American life”. CEUDL “… the vast majority of consumers drink responsibly and in moderation…” From an industry website:

19. The real picture of “Drinking in America” is much different. Adults: Most adults do not drink or drink infrequently. Youth: Most young people do not drink. Prevention Policy: There is widespread support for policies to reduce alcohol-related harm. CEUDL

20. The real picture of “Drinking in America” is much different. Adults: Most adults do not drink or drink infrequently. CEUDL

21. Most adults do not drink or drink infrequently. CEUDL Frequency of Drinking Among U.S. Adults 21 and Older (past 30 days)

22. Most adults do not drink at a hazardous level. CEUDL Drinking Patterns among U.S. Adults 21 and Older (past 30 days)

23. Alcohol sales depend on the heaviest drinkers. CEUDL Alcohol Consumed by Drinking Pattern Among Adult Drinkers (past 30 days)

24. Binge drinkers are 20% of the population, but consume 83% of the alcohol. CEUDL Binge Drinkers

25. CEUDL The real picture of “Drinking in America” is much different. Youth: Most young people do not drink.

26. Most young people do not drink. CEUDL 15- to 17-year-olds18- to 20-year-olds Drinking occasions 01 to 45 or more Drinking Among Youth (past 30 days) 94% 12- to 14-year-olds 17% 75% 8% 52% 25% 23%

27. Youth who do drink tend to drink heavily. CEUDL 0At least 1 Binge Drinking Occasions: Drinking Patterns Among Youth Who Drink (past 30 days)

28. Young bingers consume the majority of the alcohol for their age group. CEUDL 15- to 17-year-olds18- to 20-year-olds NonbingersInfrequent Bingers Frequent Bingers Percentage of Drinks Consumed by Drinking Pattern Among Underage Drinkers 94% 12- to 14-year-olds 34% 62% 4% 26% 70% 4% 45% 12- to 14-year-olds 8% 47%

29. Fewer youth drink, compared to adults. CEUDL Comparison of drinking patterns for adult and underage drinkers (past 30 days) Nondrinkers Drinkers

30. Young drinkers tend to drink more heavily than adult drinkers. CEUDL Comparison of drinking patterns for adult and underage drinkers (past 30 days) Nonbingers Bingers

31. Policy Interventions To prevent underage drinking, policy interventions must focus on the Availability of alcohol to youth. Effective policies address the –Price –Place –Product –Promotion… …of alcohol to youth

32. The real picture of “Drinking in America” is much different. Prevention Policy: There is widespread support for policies to reduce alcohol-related harm. CEUDL

33. Alcohol is cheap and becoming cheaper. CEUDL Price of Alcoholic Beverages versus Non- Alcoholic Beverages and Consumer Price Index

34. Most Americans support an increase in taxes on alcohol. CEUDL Increase alcohol tax by 5 cents to fund prevention programs?

35. Americans are bombarded with $4 billion in alcohol marketing every year. CEUDL

36. New alcohol products cater to youthful tastes and may promote underage drinking. CEUDL Alcopops appeal to younger drinkers.

37. Most Americans support restrictions on alcohol advertising. CEUDL Restrict alcohol ads to make drinking less appealing to youth?

38. Alcohol is one of the most readily available consumer products. CEUDL

39. Most Americans support compliance check programs. CEUDL Conduct compliance checks to reduce illegal sales to minors?

40. Most Americans support keg registration laws. CEUDL Require registration of beer kegs?

41. Most Americans support restrictions on drinking in public locations. CEUDL Percent of U.S. population (18+) favoring restrictions on drinking in public locations

42. The real picture of “Drinking in America” is much different. Adults: Most adults do not drink or drink infrequently. Youth: Most young people do not drink. Prevention Policy: There is widespread support for policies to reduce alcohol-related harm. CEUDL

43. The real picture of “Drinking in America” is much different. CEUDL Youth who drink tend to drink heavily, putting them at high risk of serious harm.

44. In Order to Continue Our Progress and to Confront Our Challenges We Must: –Utilize Media Advocacy to change Social Norms. –Adopt Policies impacting the Price, Place, Product, and Promotion of alcohol availability to youth. –Increase Deterrence and Enforcement.