1. The natural alternative to increase your drive your energy market 20 th March 2014

2. £2.5bn £2.0bn £1.5bn £1.0bn £500m £0 Value (£) +1.5% +5.7%+2.5% +5.5% +2.5% -0.7%+3.6%-7.1% -24.3% The Market The UK soft drinks market is huge – approaching £10bn at retail prices by most measures Sports/energy drinks are the fastest- growing sub-sector of the UK soft drinks market, worth almost £1bn annually Top two brands (Lucozade and Red Bull) account for just under 75% of total branded sales by value

3. The Market – Split by Sub Sector Total Market 100% £971m +7% YoY Energy 28% £272.3m +4% YoY Sports 19% 181.3m -2% YoY Stimulant 53% £517.4m +12% YoY Brand 98% £267.8m +4% YoY Own Label 2% £4.5m -14% YoY Brand 84% £151.9m -4% YoY Own Label 16% 29.4m +10% YoY Brand 81% £418.9m +10% YoY Own Label 19% £98.5m +21% YoY Stimulant Drinks represent the largest share of the market and the fastest growth

4. The Market – Split by format Stimulant 53% £517.4m +12% YoY Cans 89% £459.9m +16% YoY Bottles 11% 57.5m -11% YoY 250ml 60% £275.9m +13% YoY 500ml 30% £140.1m +27% YoY Other 10% £43.9m +1% YoY Brand 76% 208.7m +7% YoY Own Label 24% 67.2m +38% YoY Brand 95% 133.8m +22% YoY Own Label 5% 6.3m +4469% YoY The largest growth is in larger-format cans, with continued growth of Monster, Relentless and retailer imitations of these

5. Consumer Trends Essential consumer trends in food and drink haven’t changed in the last five years: Simplicity: the fewer ingredients, the better Naturalness: all natural ingredients (including concern over sweeteners – sugar is at a crossroads, especially if it’s natural fruit sugar) Health: naturally functional ingredients like superfoods, antioxidants, etc Authenticity: origin of ingredients, recipes, heritage, traditional values

6. Consumer Insight “Still thinking about energy drinks, which of the following reasons put you off drinking them?” 810 internet users aged 16+ who are non-users of energy drinks

7. Introducing herbal magic Consumer want the function without the nasties Herbal magic comes in 2 great tasting flavours – Green tea and Herbal – Herbal, pomegranate and wild berries As a 100% Natural Energy drink

8. herbal magic the Natural choice

10. The natural energy choice Jibran’s story After a serious illness left Jibran Khan in a Hospital bed for some time, he turned to drinking energy drinks to give the additional energy he need on a daily bases. However the synthetic chemical taste began to be too much and he craved for a health more natural version of the sickly sweet mainstream brands. It didn’t take him long to get out of hospital with a new determination to take on the energy giants in a natural way