1. Off Trade Market Performance

2. Beer Category – Latest 52 Weeks by sub-category
LAGER HAS BEEN DRIVING THE MOST VALUE GROWTH ACROSS THE BEER CATEGORY, THANKS TO THE WORLD CUP AND SUMMER. PREMIUMISATION IS EVIDENT WITH WORLD BEER AND CRAFT BEER GROWING THE FASTEST YOY.
Beer Category – Latest 52 Weeks by sub-category
Source: IRI Major Multiples, 52 weeks to 25 May ‘19. Sales (£millions)

3. THE DECLINE IN PBA HAS BEEN CONSISTENT SINCE THE END OF LAST YEAR, LOSING OUT TO PREMIUM CAN ALE, WORLD & MAINSTREAM LAGER.
Source: IRI Major Multiples, 52 weeks, 25 May 2019.

4. PREMIUM CAN IS ONE OF THE KEY GROWTH AREAS OF THE ALE CATEGORY SHOWING GOOD GROWTH OVER THE PAST 2 YEARS.
Source: IRI Major Multiples, 52 weeks, 25 May 2019.

5. WORLD BEER GROWTH HAS CONTINUED TO SLOW
WORLD BEER GROWTH HAS CONTINUED TO SLOW. ESTRELLA HAS TIPPED INTO DECLINE FOR THE FIRST TIME IN 2 YEARS.
Source: IRI Major Multiples, 52 weeks, 25 May 2019.

6. PBA Value Share – Latest 52 Weeks
MARSTON’S HAS EXTENDED IT’S LEAD IN THE PBA CATEGORY, ACCOUNTING FOR NEARLY QUARTER OF ALL CATEGORY SPEND.
PBA Value Share – Latest 52 Weeks
YOY Value Performance
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Source: IRI All Outlets, 52 weeks, 25 May 2019.

7. PBA Brands - Latest 52wks MAT Value (£)
MARSTON’S HAVE 6 BRANDS IN THE TOP 20 WITHIN PBA WITH SHIPYARD GROWING MORE THAN ANY OTHER BRAND.
PBA Brands - Latest 52wks MAT Value (£)
Source: IRI All Outlets, 52 weeks, 25 May 2019.

8. Canned Ale Value Share – Latest 52 Weeks
COORS GROWTH IS DUE TO THE LAUNCH OF DOOM BAR CAN WHICH HAS IMPACTED OTHER BREWER SHARES AND PBA PERFORMANCE.
Canned Ale Value Share – Latest 52 Weeks
YOY Value Performance
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Source: IRI All Outlets, 52 weeks, 25 May 2019.

9. Premium Canned Ale Brands - Latest 52wks MAT Value (£)
PREMIUM CAN SHARE OF THE CATEGORY HAS NOW OVERTAKEN STANDARD CAN WITH A SIGNIFICANT PROPORTION OF SPEND SWITCHING FROM PBA .
Premium Canned Ale Brands - Latest 52wks MAT Value (£)
2248%
Source: IRI All Outlets, 52 weeks, 25 May 2019.

10. Top 30 Marston’s PBA Brands – Volume (litres) Latest 52 Weeks / YOY
50% OF OUR TOP 30 PBA BRANDS ARE IN DECLINE. THE LARGEST GROWTH COMES THROUGH CRAFTED PBA BRANDS, SHIPYARD & 61 DEEP.
Top 30 Marston’s PBA Brands – Volume (litres) Latest 52 Weeks / YOY
Source: IRI All Outlets, 52 weeks, 25 May 2019.