Boxee Box by D-Link

Agenda What’s Boxee Box Appearance Applications Positioning Brief Introduction Supported Media Formats Selling Points Comparison

What’s the DSM-380 Boxee Box? The Boxee Box (DSM-380) provides an easy way to bring multimedia to your television. Simply connect the Boxee Box to the Internet using a wireless or wired connection. Plug in an HDMI cable and off you go. Boxee’s 10-foot user interface allows you to comfortably browse through content from the comfort of your couch. The Boxee Box delivers movies, TV shows, music, and photos from your computer, home network, and the Internet to an HDTV without the need for a PC. Additionally, Boxee's core social features make it easy for your friends to discover new content through social networks like Facebook, Twitter, and others.

Appearance -Front Message LED (green, orange, red) D-Link Logo (printed) SD Card Slot with LED (green) Front Face (Transparent Polished Acrylic) Rubber Bottom Built-in n WI-FI

Appearance -Rear 10/100 LAN HDMI USB SPDIF (Optical Audio)RCA Stereo Audio Power Button 12 V / 2 A Power Plug

Application Router Modem Internet NAS TV USB Drive/Disk/Keyboard USB Keyboard/mouse WI-FI n

Motivation & Positioning The connected TV market is mature and lots of vendors are focusing on this kind of product. The Boxee software is a popular candidate to enter this market, but currently it’s mostly run on PCs. If a user wants to see its applications on a TV, he has to connect the PC to a TV – this can be very inconvenient. According to the survey, current Boxee users have a strong demand for this kind of box and this translates into a potential market. The target user will be between age and is familiar with/likes to use internet applications and devices. Targets market of hi-end media players.

Brief Introduction Bulit-in Boxee Software HDMI output Wireless N and LAN connectivity HDMI output SD/MMC card reader USB port x2 Optical Audio output Stereo Audio output

Supported Media Formats MPEG-1/2/4 WMV Adobe Flash 10.1 VOB AVI Xvid Divx H.264 (MKV, MOV) VC-1 PCM/LPCM Videos MP3 WAV AAC Ogg Vorbis Dolby Digital FLAC WMA AIFF DTS Music JPEG GIF BMP PNG TIFF Photos **More file formats will be supported via regular firmware updates

Selling Point: Wireless Connectivity Built-in Wi-Fi n allows you to connect to a WI-FI router No wires needed

Selling Point: iPhone Remote Control Download it from the App store. It’s free! Wireless Router DSM-380 Connection via WI-FI or Ethernet cable iPhone Gesture Mode Button Mode Keyboard Mode

Selling Point: Dual Sides RF Remote Compact size RF tech (doesn’t need to be pointed at the device) QWERTY keyboard (easy to input characters)

Selling Point: New Model of Entertainment

Selling Point: Huge Content Library * Some TV Shows and Apps are region specific

Selling Point: BookMarklet Feature Add web videos to your Boxee queue in one click. 1 2 Click on the bookmarklet on any web page containing a video on your PC…. …and it will instantly be added it to your Boxee Queue.

Other Selling Points Capable of 3D Graphics Display Capable of Adobe Flash 10.1 Playback High Performance CPU (1.2 GHz Intel Processor) 1080p Full HD Video Playback Sharing information via social networks like Facebook or Twitter. New Features and file format support in future firmware updates!

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