Persuasive Techniques

What techniques do advertisers use to get people to buy things? Activating Prior Knowledge

Bandwagon Example(s) Always Coca Cola Samsung Galaxy s2 Bandwagon Technique - Saying that everyone should is using the product so you should to. Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes) Bandwagon- pg 112

Avant-Garde Examples- Kia K900 Avant Garde Technique- Opposite of bandwagon. Product is so new that you will be the first person you know to have it. Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes) Avant-Garde - pg. 112

Testimonials Examples- - Gamefly.com Honey Bunches of Oats Testimonial Technique- Showing that people support a product Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes) Testimonials - pg. 113

Facts and Figures Examples- Bounce Facts and Figures Techniques- Statistics are used to convince you that this product is the best. However, the numbers can be misleading. Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes) Facts and Figures - pg. 113

Transfer Examples- - iPhone Facetime Transfer Technique- When a positive idea(friendship, family, love) or image is connected to a product. Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes) Transfer pg. 113

As you watch or look at each print or television ad. Fill in the source (tv or print) and the product. Circle the technique used in the ad and provide evidence. - Folgers Happy Holidays! pg. 114 Colgate toothbrush

- P.Diddy and Diet Pepsi On your own Answer the question at the bottom of page 114, be prepared to share (3 minutes) pg. 114 continued

Weasel Words Example: Wendy’s Weasel Words Claim Technique: Advertisers use words that seem significant but actually mean nothing. Example words are virtually, looks like, fights, and best. In your own words write down the example we went over. Weasel Words

The Unfinished Claim Example: The Unfinished Claim Paraphrase: Advertisers make a comparison but do not finish it. In your own words write down the example we went over.

The Unique Claim Example: L’oreal In this commercial what is the unique claim? What does it say that only this lipstick has? The Unique Claim: Our product is the only one to have __________. In your own words write down the example we went over. The Unique Claim

Rhetorical Claim Example: The Rhetorical Claim: A rhetorical question is one that doesn’t require an answer. Example: “Shouldn’t you buy the best?” The Rhetorical Claim

What type of claim is this?

What type of Claim is this?

Last but not least...

Write down which advertisement is the MOST effective. Would you buy this product? Why or why not? Answer this in the space under question 3. pg. 116