1. Propaganda Prior to and during World War II, the Nazis started to use what we call PROPAGANDA as persuasion to try to convince people to see things their way.

2. What is Propaganda? Spreading of information designed to PERSUADE Spreading of information designed to PERSUADE Telling only the side you want people to know Telling only the side you want people to know Propaganda appeals to EMOTIONS rather than LOGIC Propaganda appeals to EMOTIONS rather than LOGIC

3. There are several different types of propaganda! So what are they?

4. Name Calling  Using negative words without giving evidence or facts. Example: “My opponent didn’t tell you the truth!” leading you to assume that they are a LIAR.

5. Plain-Folks Appeal  Trying to show that a person or product is good for ordinary people “just like you.” Example: “Like a good neighbor …”

6. Glittering Generality  Sharing positive adjectives without EVIDENCE or FACTS. Example: “Have some TASTY, SENSATIONAL apple pie!”

7. Bandwagon  Convincing us to accept something just because it is POPULAR. Example: “Everybody’s got one!” or “Everybody’s doing it!”

8. Testimonial  Using a FAMOUS person to make you want to buy it or support it (actress or actor, singer, sports star, etc.). Example: “Pepsi is the only type of soda that I will drink!” (Celebrity)

9. Hidden Fears  Suggests that a person or product with PROTECT you against the unpleasant or dangerous. Example: “Keeps you Heart Healthy!”

10. Snob Appeal  Suggests that association with a person or product will make you feel SPECIAL. Example: The people who drive these vehicles live in mansions, have fancy clothes, and travel often. The Ultimate Driving Machine

11. Facts and Figures  Using tests, facts, and statistics to PROVE that it is superior. Example: “Four out of five dentists recommend…”

12. Unfinished Comparisons  Comparing one product to another without providing the OTHER HALF of the comparison. Example: “This soap cleans better!”

13. Repetition  Repeating a name, slogan, or product OVER and OVER. Example: A political commercial which states repeatedly: “ She says she didn’t know.”

14. Weasel Words or Empty Phrases  Using broad phrases or promises which DON’T REALLY MEAN anything.  Example: “You can lose over 100 pounds!” (Results may vary). OR “Vote for him! He’s a real American.”

15. Your Assignment Tonight, find an advertisement for a person or a product. It can be in a magazine, newspaper, online, or on the TV. Then, follow the directions on the back of your sheet to complete this assignment. Come prepared to discuss!