Jason Seiken Senior Vice President PBS Interactive.

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Presentation transcript:

Jason Seiken Senior Vice President PBS Interactive

COVE Kids Experience: KIDS GO!

KIDS GO! Broadband Feedback “Huge kudos for the PBS GO player. I just looked. Sweeeet to see full screen, lots of it, video all in one place. As Huggyface says … Delightful! (We’re big Word Girl fans in my house).” –Tim Olson, KQED “Just wanted to say BRAVO to you and your team!!! The player works so well and the content is really well organized. In addition, the quality of the video looks SO great. I cannot wait to begin to use it for The Electric Company! Although I was so lucky to have had a sneak peek of the design when I came out to meet you all in June, the outcome is really outstanding. I am so lucky to get to work with you all in the days ahead.” –Erica Branch-Ridley, The Electric Company

PBS.org Gains 36% Share of Traffic Source: Hitwise, Share of Visits Among Broadcast Network Sites, Week-ending 9/27/08

Traffic Trends PBS.org 25% increase in market share among broadcast network sites during last TV season Average 10.5 million unique visitors per month in 2008 PBSKids.org: 37% increase in market share Surpassed Nickelodeon in market share in 4 of the last 6 months and CartoonNetwork in 2 of the last 6 months Average 6.7 million unique visitors per month in 2008 Source: Visual Sciences Monthly Usage Data, January – May 2008; Hitwise Share of Visits Among TV Broadcast Sites, January – June 2008.

Not your typical audience … 65% of PBS.org general audience web site users are under age 45 Almost one-third of PBS.org users are between the ages 18 and 34 Source: comScore Source: Visual Sciences Monthly Usage Data, January – May 2008; Hitwise Share of Visits Among TV Broadcast Sites, January – June 2008.

Ten New Media Initiatives to Better Serve Stations & Producers 1.Default Localization of pbs.org 2.Local/national search results 3.Google Analytics for stations 4.Google Analytics for producers 5.SEO for stations and producers 6.Station Remote Control 7.Station Content on YouTube 8.Savings for Stations 9.Turnkey KIDS & Parents content 10.Online Video

Local/National Search Results

Google Analytics for Stations/Producers “From testing which fundraising messaging converts the most users to donors, to determining where visitors came from, how long they stayed and what they engaged with …, Google Analytics can be used to bolster your online marketing and fundraising activities. “ –Anna MacDonald, Director, PBS

SEO for Stations and Producers

Station Remote Control

Station Content on YouTube

Savings for Stations

Jason Seiken Senior Vice President PBS Interactive

Default Localization of PBS.org

Turnkey KIDS & Parents Content

COVE: Comprehensive Online Video Ecosystem Players (plug&play, templated, custom) Local Station Sites Producer Sites pbs.org GO! EDCAR CDN (content delivery network – prearranged deal or use your own) Platform (information management) Transcoding (conversion of video to online formats) Administrative interface for customizing user interfaces Workflow process for delivery of content Administrative interface for establishing accounts & rules

COVE: Station Reactions “You blew the socks off of us down here!” –R.L. Watson III, UNC- TV “We're very impressed with overall design/look. Can't wait to see the working product.” –Alan Melson, KERA “This is really exciting to see!” –Bryan Bauer, Iowa Public Television “Thanks again for all of your work on this. We’re very excited.” –Anne Gleason, WTTW “It’s way above any expectations I had.” –Angee Simmons, KCPT

Local/National COVE Station Pilot Participants Iowa Public TelevisionOregon Public Broadcasting KCET (Los Angeles)MPT (Maryland) KCPT (Missouri)WHUT (Washington, DC) KERA (Dallas)WHYY (Pennsylvania) KET (Kentucky)WNET (New York) KNME (Albuquerque)WTTW (Chicago) Mountain Lake PBS (NY/Canada) WXXI (New York)