Copyright © 2001, Prentice Hall, Inc. CHAPTER 18

2Copyright ©2001 Prentice Hall, Inc. Why are Americans losing interest in our political system? Public Relations in Government Let’s Discuss n Lack of candor n Booming economy n Boring campaigns

3Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ What did the Gillette Amendment do? 1913 Gillette Amendment “Appropriated funds may not be used to pay a publicity expert unless specifically appropriated for the purpose.”

4Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ What did the GAG LAW do? Prohibited “using any part of an appropriation for services, messages, or publication designed to influence any member of Congress in his attitude toward legislation or appropriation.”

5Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ Government workers may hold jobs practicing public relations.

6Copyright ©2001 Prentice Hall, Inc. The U.S. Air Force Office of Public Affairs Activities include: n Hollywood liaison n Sports marketing n Children’s Web site

7Copyright ©2001 Prentice Hall, Inc. Government Practitioners Let’s Discuss The U.S. Office of Personnel Management reports nearly 15,000 public relations-related jobs The National Association of Government Communicators estimates that 40,000 professionals work as government communicators

8Copyright ©2001 Prentice Hall, Inc. The U.S. Department of State’s public affairs staff handles: n Press briefings n Maintaining the Secretary of State’s Homepage n Foreign press centers in Washington, D.C. n Public diplomacy operations abroad

9Copyright ©2001 Prentice Hall, Inc. Libraries & Books Education Electronic Information Satellite Television Radio Media Films & Television Exhibitions Publications United States Information Agency

10Copyright ©2001 Prentice Hall, Inc. United States Information Agency n Build the intellectual and institutional foundations of democracy worldwide n Support the “War on Drugs” in producer and consumer countries n Develop worldwide information programs to address environmental problems n Bring accurate reports to any society that fails to exercise free, open communication

11Copyright ©2001 Prentice Hall, Inc. Government Agencies Let’s Discuss FTC Federal Trade Commission Food & Drug Administration Department of Health & Human Services Department of Defense FDA HHS DOD

12Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ What were the seven principles that President Reagan followed when managing his news? 1. Plan ahead 2. Stay on the offensive 3. Control the flow of information 4. Limit reporters’ access to the President 5. Talk about the issues the President wants to talk about 6. Speak in one voice 7. Repeat the same message many times

13Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ How did President Bush’s communication style differ from President Clinton’s? Bush wasn’t nearly as successful a communicator as Clinton, whose easy-going style and intelligence made him a media favorite.

14Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ Who is the President’s chief public relations spokesperson?

15Copyright ©2001 Prentice Hall, Inc. The Press Secretary’s Role Let’s Discuss n Communicates the President’s policies and practices to the public n Deals with the press corps: n Speaks up to the President as a representative of the press n Speaks out for the President to the press

16Copyright ©2001 Prentice Hall, Inc. Functions of Lobbyists Monitor Agencies And Congress Monitor Agencies And Congress Encourage Voter Participation Encourage Voter Participation Tell Congress of Constituents’ Activities Tell Congress of Constituents’ Activities Influence Legislature Influence Legislature Improve Communications Improve Communications

17Copyright ©2001 Prentice Hall, Inc. The 1996 Lobbying Disclosure Act Let’s Discuss n Broadened the activities that constitute “lobbying” n Mandated government registration of lobbyists n Prohibited lobbyists from paying for meals for congressional members or their aids

18Copyright ©2001 Prentice Hall, Inc. What do lobbyists do? n Find facts and research issues n Interpret government actions n Interpret company actions n Advocate positions n Serve as publicity springboard n Support company sales

19Copyright ©2001 Prentice Hall, Inc. What’s New? n Internet lobbying n Web sites n Fund raising

20Copyright ©2001 Prentice Hall, Inc. What are… Groups that represent business interests, labor unions, corporations, non-profit organizations, and many other interest groups olitical ction ommittees

21Copyright ©2001 Prentice Hall, Inc. One Lobbyist’s “Be” List Be Independent Be Independent Be Bi-Partisan Be Bi-Partisan Be Broad-Minded Be Broad-Minded Be Informed Be Informed Be Published Be Published Be Persistent Be Persistent Be Practical Be Practical Be HONEST Be HONEST

22Copyright ©2001 Prentice Hall, Inc. Dealing with Local Governments Let’s Discuss n Build consensus among diverse constituents n Practice grass-roots public relations n Deal with individuals CITY COUNTY STATE REGIONAL