Affiliate Marketing Affiliate programs help search ranking and serve as lead generator and community builder.

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Presentation transcript:

Affiliate Marketing Affiliate programs help search ranking and serve as lead generator and community builder.

Affiliate Programs A website owner receives a commission for generating a transaction When customers pass through to the merchant site, the merchant pays the website owner for facilitating the referral.

Affiliate Marketing Amazon.com started in 1996 Amazon granted patent in % of Affiliate Programs use CPS (Cost per sale) as compensation 19 % use CPC (Cost per click) 1 % use other methods

Sites for Affiliations Best sites have high quality content (Sony.com) 2005 Google downgraded ranking of sites that have duplicate content Commissionjunction.com large affiliate set up program

Automated Affiliation Passively serve links from a catch all page Content affiliates attract audiences by offering deep level of subject information Search affiliates buy keywords and live on arbitrage between click cost and affiliate sales payment on conversions

Affiliate Marketing Affiliation programs can monetize websites American Express, Sierra Club, Amazon Affiliatesummit.com Commission Junction CJ.com –CJ marketplace for publishers –CJ for Advertisers

Affiliate Marketing Clickbank.com digitally delivered products Google.com/ads/affiliatenetwork Linkshare.com Shareasale.com

Automated Affiliate Revenue Affiliatesalert.com Buildanichestore.com Associate-o-matic.com

Best Practices for Affiliates Discover key affiliates 20% of Affiliates bring 80% of business, concentrate on them CJ and Google standards of conduct

Definitions for Affiliates Advertiser Publisher End User Service Provider Technology Provider Click Publishers link