1. Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Affiliate Marketing & Adsense ImpactOnlineMarketing.com

2. What is Affiliate Marketing? Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Four main players: Retailer (or brand being sold) Network (where products are sold – Commission Junction, Amazon, etc.) Publishers (the affiliate) 3 rd Party Vendors (affiliate management agencties, etc.) ImpactOnlineMarketing.com

3. Facts About Affiliate Programs Brings in more sales than would otherwise occur by using affiliate’s contacts, followers, fans, etc. Affiliate programs of two main types: Individual – stand-alone aff program for one company Networks – handles affiliate products and payments for many companies / brands Percentage paid varies by products / service sold E-Goods typically 25% - 75% with 50% being average Physical goods typically 4% - 10% with 6-7% average ImpactOnlineMarketing.com

4. Levels of Payment One level payout is standard Some companies offer two tier payouts Example: First level affiliates receive 25% Second tier affiliates receive 25% also, but their “sponsor” receives 10% of that. (This system tends to expand the affiliate network.) Two level (tier) payout is perceived by some to be multi-level marketing (MLM) May limit how affiliates get paid – PayPal can NOT be used to pay out on two tier affiliate programs ImpactOnlineMarketing.com

5. Major Network Players Amazon.com Offers affiliate commissions on its own products as well as on most sold as part o Amazon’s network Payouts range from 4% - 10% based on type of product, as well a sales volume of the affiliate (4-6% is the norm) Note: some states excluded Commission Junction Promotes numerous individual brands Must apply to Commission Junction first May also require acceptance by individual brands Payout varies by brand (mostly 4 – 8% physical goods, up to 25% other) ImpactOnlineMarketing.com

6. Major Network Players (cont) Other Large Networks Linkshare.com OneNetworkDirect.com ShareASale.com Clickbank.com - Largest e-Product Affiliate Program eBooks Software Training Programs Payout typically 50% -- may be higher ImpactOnlineMarketing.com

7. Using Affiliate Links Use your unique links or banner ads coded to you Recommended that you “cloak” links Wordpress – Pretty Link Lite plugin ImpactOnlineMarketing.com

8. Successful Affiliates Develop quality content around affiliate topics Do NOT put up “junk sites” that are ONLY for the purposes of getting affiliate commissions This worked 2-3 years ago – does not work now Know best practices for positioning products No sell, sell, sell – best to describe pros and cons both Cloak their affiliate links Mark links as “no-follow” Build lists! ImpactOnlineMarketing.com

9. Setting Up an Affiliate Program Decide on one level or two (or more) payout Select your network OR choose affiliate software Determine how you want to pay your affiliates By check (usually set at higher pay amount / may be fees By PayPal (easy and efficient with good tracking) Determine when you will pay affiliates 1 st of month? 15 th ? When certain sales achieved? Determine how often you will pay affiliates Monthly? Quarterly? etc. ImpactOnlineMarketing.com

10. Popular Affiliate Software ImpactOnlineMarketing.com

11. Promoting Your Affiliate Program Promote on your website and blog Promote to your social networks Promote to your LIST! Lists are where the money is made Promote your program in affiliate directories http://www.associateprograms.com/directory/ Fiverr – http:impactonlinemarketing.com/fiverr-aff- directorieshttp:impactonlinemarketing.com/fiverr-aff- directories ImpactOnlineMarketing.com

12. Googe Adsense Google’s program to share advertising revenue in return for you (publisher) allowing their ads on your website / blog - The flip side of AdWords ads (network ads) - Go to Google.com/adsense to apply Brand new sites may need to be online for a while prior to being accepted Need to confirm you are a “serious” site vs. spammy one If possible, apply with an established account and then add new sites to the account ImpactOnlineMarketing.com

13. Googe Adsense – How it Works Select the types of ads you wish to show on your website or blog Insert Adsense code where ads are desired Google serves up the ads to display Generally they display highly relevant ads Google splits the revenue with you (60% to you, 40% to Google) Payment made monthly or when threshold met Direct deposit into your bank account ImpactOnlineMarketing.com

14. Adsense Ad Blocks Select the types of ads you wish to show on your website or blog Insert Adsense code on page wherever where ads are desired Top of copy Mid copy Bottom of copy Sidebar Examples of Adsense text ad layouts: https://support.google.com/adsense/answer/185665?hl=en ImpactOnlineMarketing.com

15. Adsense Reporting Good stats reported daily, weekly, monthly, etc. ImpactOnlineMarketing.com

16. Successful Adsense Marketers Develop quality content around popular topics Do NOT put up “junk sites” that are ONLY for the purposes of getting Adsense commissions This worked 2-3 years ago – does not work now Research topics that have high Adwords cost Use Google Keyword Planner to check this out Select topics where there are good related ads See what is being advertised on Google Drive traffic to their sites! ImpactOnlineMarketing.com

17. Adsense “Must Know” Guidelines Never, ever, EVER click on Adsense links on your own sites – this is “click fraud” Never, ever, EVER have friends click on Adsense links more than once in a blue moon – more “click fraud” Abuse will get your site BANNED from Adsense (and perhaps banned from Google) ImpactOnlineMarketing.com

18. Questions? Visit our class page here: http://ImpactOnlineMarketing.com/sell-money Karen Porter 406-529-8931 karen@impactonlinemarketing.com ImpactOnlineMarketing.com