1. Introduction to e-Commerce
Revenue Generating Mechanisms
Dr. Michael D. Featherstone

2. Revenue Generation Mechanisms
Google leverages data on page/site content to deploy content relevant ads to websites.

3. Revenue Generation Mechanisms
Google leverages data on page/site content to deploy content relevant ads to websites.
Search Engine Marketing Ads (Google AdSense)
Note the ad content matches the content of the site. This means the ad is much more likely to generate a click through to the advertiser’s site.
Google will share the revenue generated from this transaction with the website owner. The revenue generated is whatever the advertiser agreed to bid in the Key Word auction. 3

4. Revenue Generation Mechanisms
There are other revenue generating mechanisms a website owner may employ
Search Engine Marketing Ads (Google AdSense)
Google Affiliate (search)
E-Bay Affiliate 4

5. Revenue Generation Mechanisms
Can you identify these revenue generating mechanisms? ? ?

6. Revenue Generation Mechanisms
Additional mechanisms available to the website owner
Google Affiliate (AdSense)
Google Affiliate (FireFox)
Branded Ads/Display Ads

7. Revenue Generation Mechanisms – Branded/Display Ads
Branded/Display Ads – Affiliates
Many affiliates come from ‘ad aggregators’ like Commission Junction
These ‘ad aggregators’ represent yet another new business entity which has emerged in the business environment of the Web.

8. Revenue Generation Mechanisms – Branded/Display Ads
Ad Aggregators offer a list of product categories and allow the site owner to select from a category that is relevant to their site.

9. Revenue Generation Mechanisms – Branded/Display Ads
Once you select a category you are presented with a list of potential advertisers.

10. Revenue Generation Mechanisms – Branded/Display Ads
When you select advertisers you are presented with a list of ads available.

11. Revenue Generation Mechanisms – Branded/Display Ads
This screen allows one to copy the code for the selected ad, and then paste it into the code for our site.

12. Revenue Generation Mechanisms
Some affiliate programs may still be offered directly from the advertising company.

13. Revenue Generation Mechanisms - Cookies

14. Revenue Generation Mechanisms
Branded Ads – Affiliates
eBay makes it easy to join.

15. This Concludes the Web Revenue Generation Presentation
Thank you for your attention