Jeff Hastings 4K IS HERE, NOW HOW DO YOU SELL IT?

AGENDA  Understanding the 4K Ecosystem  Smart TV Walls in Retail  Requirements for success  Features that add “smarts” to TV walls

UNDERSTANDING THE 4K ECOSYSTEM Playback standards for true native 4K content on a 4K display  Encoding: 4K content must be encoded using H.265 to achieve playback at 60 fps with about the same file size and data rate as HD content at H.264  Decoding: Player must be able to decode an H.265 4K encoded file at a data rate of 60 fps  Output: Only 4K players and displays supporting the new HDMI 2.0 output can support 60 fps playback

SMART TV WALLS IN RETAIL Requirements for smart TV wall solutions  Future-proofing - as 4K playback systems will become available in stages  Support for both 4K and HD content - CE TV video walls often contain a mix of products  Synchronized content across multiple screens for easy comparison  Interactivity and networking for content updates  On-screen displays tailored to each TV’s specifications and merchandising  High reliability and easy integration  Affordability

SMART TV WALLS IN RETAIL Seize available technology to build smart solutions  Utilize existing Full HD content and upscale it to 4K when native 4K content is unavailable  Employ semi-transparent on-screen displays tailored to each TV’s specifications, pricing and merchandising  Tap into the store’s database to pull & display specifications and pricing unique to each TV model – even competitor’s online pricing!

SMART TV WALLS IN RETAIL Seize available technology to build smart solutions - continued  Control each screen individually from mobile devices – switch video sources, adjust pricing and merchandising messaging  Schedule automatic shut-off TV's power at night to save on electricity

INTRODUCING THE BRIGHTSIGN 4K PLAYER Ultra HD. Ultra Reliable.  Commercial 4K digital signage media player that employs leading technology for true 4K playback  Ultra-reliable, fan-less and solid-state  Plays native 4K, H.265, 10 bit video at 60 fps via HDMI 2.0  Priced at under $1,000  BrightSign 4K will be shipping later this year* * Can’t wait? BrightSign XD players can upscale HD content to 4K resolution