Creative Specifications

Creative specifications Display advertising Maximum file size 30KB jpeg, gif, swf and third party tags accepted Backup gif to be supplied when supplying swf files Audio must be user initiated Maximum of three loops (30 seconds) Expandable creative We accept expandable leaderboards, MPUs and skyscrapers – please get in touch with our sales team to discuss exact requirements All expandable creatives must have roll on/off functionality with visible close button

Video on Demand (VoD) Video pre-roll File format: flv Dimensions: 768x576 pixels Aspect ratio: 16x9 Bitrate: 640Kbps video, 128Kbps audio Video length: 30 seconds Codec: VP6 Clocks should be removed File supplied with clock number Click URL: to be supplied by advertiser Tracking: all clicks and impressions are recorded by Five. Additional tracking can be supplied by advertiser. All VoD creative is required five working days before campaign start date. Please refer to Five’s standard terms and conditions for advertising. all VoD creative to: Contacts: Aimee Goldsmith Caroline Elliott

ClickTAG for Flash creatives How to assign a click TAG to Flash file The code below will allow an adserving network to dynamically assign a click TAG to their ad: on (release) { getURL (click TAG, “_blank”); { The URL cannot be embedded into the ad itself. The adserver will need to set this URL when the ad is called. To do this the URL needs to be passed into the GetURL action from the query string of the Param and Embed Src. 1.Edit the fla file 2.Right click on the scene to and select movie explorer 3.In movie explorer select the object actions tab 4.Find the action, which is associated with the button (click) 5.Double-click this action to edit it. In the URL box specify ‘clickTAG’. In the window box specify “_blank” to open in a new window. Variables should be set to ‘don’t send’ and the top expression box should be checked. Different variables for click-through URLs: “_blank” = new window“_top” = same window (breaks out of frames) “_self” = same frame/window “_parent” = parent frame (if nested in 3 levels of frames, breaks out to 2 levels)

Homepage takeovers Background images: 1800x2000 pixels, 72dpi, RGB colours,.jpeg Max image weight is 100k (optimal size is 80k) Background images sit behind editorial components which are 940 pixels wide The page can never be pushed lower than 140 pixels Layered images should be supplied in addition to the.jpg Assets must be supplied at least five working days before go-live Click URL: to be supplied by advertiser Sponsorship logo to be supplied high res in PSD or EPS format

Contact us Sales: Display and Video on Demand Ad Operations: Creative and Trafficking Lee Leborgne Digital Sales Manager T: E: Emily Hill Digital Sales Executive T: E: Caroline Elliott Traffic and Analytics Assistant T: E: all VoD and display creative to: Aimee Goldsmith Traffic and Analytics Coordinator T: E: