1. VOD Ads

2. Video on Demand (VoD)
all VoD creative to:
Ad Operations Contacts:
Kirsty Roos
Lee Martin
IMD
Adstream
File format: MP4
Dimensions: 832px x 468px Aspect ratio: 16x9
Bitrate: 1.5Mbps Codec: H.264
Video Length: Max of 30 seconds - unless agreed otherwise Please note a premium will be charged for longer length creatives
Clock slates should be removed
Letterboxing should not be used
All files need to be supplied with clock number for clearance through Clearcast (see next slide for more information).
Click URL: to be supplied by advertiser/agency
Tracking: all clicks and impressions are recorded by Channel 5, additional third-party tracking can be supplied by advertiser/agency, depending on the provider. The agency/advertiser are responsible for notifying Channel5 Ad Ops team of any tracking issues within 24 hours of campaign live date.
Due to the variety of 4th tracking providers, please check with us whether we can support the provider.
To avoid unnecessary delays delivery of ads should be via Adstream or IMD – see contacts
Please note if your campaign is running on the Virgin Media Platform then please contact their Ad ops Team for information on their specs:
Creative is required to spec five working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions for advertising.

3. What is a clock number?
A clock number is given to a commercial to identify a particular version and it is unique to a particular product.
The clock number is made up of 15 characters. For example: AMV/BTBB001/030   
AMV – this represents either the creative agency or the production house
BT – in this example the product is British Telecom
BB – the product is broadband
001 – is the version number of the broadband commercial
030 – represents the time length of the commercial, in this example 30 seconds
The clock number is given to the commercial by the production house, sometimes by the creative agency, that produces the commercial. It is responsible for sending the final version of the commercial to Clearcast for approval. A digital buyer would contact the production house for the latest clock number(s) for the commercial. Please note the vod creative needs to match the clock number exactly, a linear clock number cannot be used for a VOD commercial if it is not identical.
Clearcast
Creative is required five working days before campaign start date. All creatives are subject to channel 5 approval. Please refer to channel 5’s standard terms and conditions for advertising.

4. Contact us Sales: Display and Video on Demand
Gareth Vaughn Jones
Emily Hill
Patrick Kelly
Head of Digital Sales
Digital Sales Manager T: T: T: E: E: E:
Ad Operations: Creative and Trafficking
all VoD and display creative to:
Aimee Goldsmith
Kirsty Roos
Lee Martin
Traffic and Analytics Coordinator
Traffic and Analytics Executive T: T: T: E: E: E: