1. Any questions please email: materiali@webads.it Advertising Creative Technical Specifications

2. Page 3Page 3  ClickTag Page 4  Default banners (300x250/728x90/120x600/160x600/300x600) Page 5  300x90 button Page 6  Leaderboard/Rectangle/Half-page expandable Page 7  Videobox (rectangle) Page 8  ScreenAd/ScreenAd autoscout24 Page 9  Overlayer/Overlayer autoscout24 Page 10  FloorAd Page 11  Billboard (masthead) Page 12  Portrait (300x1050) Page 13  Filmstrip (300x600) Page 14  Interactive Half-page (video 300x600) Page 15  Default mobile ads/Ipad ads Page 16  Mobile interstitial Page 17  Mobile Rich-media Page 18  DEM Ipsoa/Motociclismo/Automobilismo/Runnersworld & Newsletter Ipsoa/2night Page 19  Layout Customization (Skin): Tonight/Tilllate/Milanodabere/WKI (Ipsoa+Teknoring+Altalex) Page 20  Layout Customization (Skin): Wiitalia/Crescebene/Comedi (Runnersworld/Automobilismo/ Motociclismo/Tennisitaliano/Ciclismo/Velaemotore/Armietiro/Menshealth) Page 21  Layout Customization (Skin): Buddhagaming/Riza/Lagravidanza Page 22  Layout Customization (Skin): Stardoll/Miniclip/Darlin Page 23  Layout Customization (Skin): Network RTB Page 24  Autoscout24 BrandDay/Video BrandDay/Supersize Page 25  Autoscout24 Takeover (Fireplace/Skin) Page 26  InContent Video/Preroll Video Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 MENU

3. Any questions please email: materiali@webads.it ClickTag Below please find Action script to insert inside every button / clicakable area: VERY IMPORTANT : If the variable is used inside a movieclip embeded in the main Flash animation, the variable MUST be accompagned by this extension : _root. to obtain this variable : _root.clickTag. In fact, it's possible to send values to a variable which is the main Flash animation and not to its child movieclips. ClickTag on (release) { getURL (clickTag, "_blank") }

4. Any questions please email: materiali@webads.it Standard Ads SizeFormats Weight (KB) Other Default Banners Banner 728x90 s ky 120x600 Sky 160x600 Rectancle 300x250 Half Page 300x600 SWF + GIF/JPG (backup) 50Sound must be user initiated Any redirect accepted Redirect

5. Any questions please email: materiali@webads.it Standard Ads SizeFormats Weight (KB) Other Button 300x90 Banner 300x90GIF/JPG30- Redirect not accepted, Impression tracker not accepted, clicktracker accepted Redirect

6. Any questions please email: materiali@webads.it Rich Media Ads SizeFormatsWeightOther Leaderboard Expandable 728x90  728x270 SWF + GIF/JPG (backup) 2.2 Mb - Download TemplateDownload Template - Redirect will be accepted - Sound must be user initiated - Expansion downwards Mediamind, Weborama, Adperf, doubleclick, Flashtalking Redirect accepted SizeFormatsWeightOther Rectangle/Half Page Expandable 300x250  450x375 300x600  450x600 SWF + GIF/JPG (backup) 2.2 Mb - 300x250 Download Template300x250 Download Template - 300x600 Download Template300x600 Download Template - Redirect will be accepted - Sound must be user initiated - Expansion to left

7. Any questions please email: materiali@webads.it Rich Media Ads SizeFormatsWeightOther Videobox 300x250300x250SWF + Flv video2.2 Mb - Download TemplateDownload Template - Redirect will be accepted - Sound must be user initiated Mediamind, Weborama, Adperf, doubleclick, Flashtalking Redirect accepted

8. Any questions please email: materiali@webads.it Rich Media Ads SizeFormatsWeightOther ScreenAd728x90 + 640x450 SWF + GIF/JPG (backup) 120 Kb 728x90 + 640x450 only, 2.2 Mb with video - Download Template (Video possible)Download Template (Video possible) - Redirect will be accepted - Sound must be user initiated - Close button must be on layer Mediamind, Weborama, Adperf, doubleclick, Flashtalking Redirect accepted SizeFormatsWeightOther ScreenAd AUTOSCOUT24 728x90 + 400x400 SWF + GIF/JPG (backup) 120 Kb 728x90 + 400x400 only, 2.2 Mb with video - Download Template (Video possible)Download Template (Video possible) - Redirect will be accepted - Sound must be user initiated - Close button must be on layer

9. Any questions please email: materiali@webads.it Rich Media Ads SizeFormatsWeightOther Overlayer1x1 + 500x500 SWF + GIF/JPG (backup) 80 Kb 500x500 only, 2.2 Mb with video - Download Template (Video possible)Download Template (Video possible) - Redirect will be accepted - Sound must be user initiated - Close button must be on layer Mediamind, Weborama, Adperf, doubleclick, Flashtalking Redirect accepted SizeFormatsWeightOther Overlayer AUTOSCOUT24 1x1 + 400x400 SWF + GIF/JPG (backup) 80 Kb 400x400 only, 2.2 Mb with video - Download Template (Video possible)Download Template (Video possible) - Redirect will be accepted - Sound must be user initiated - Close button must be on layer

10. Any questions please email: materiali@webads.it Rich Media Ads SizeFormatsWeightOther Floor Ad728x90 + floor adSWF + GIF (backup)2.2 Mb - Download TemplateDownload Template - Demo hereDemo here - Redirect will be accepted Mediamind, Weborama, doubleclick Redirect accepted

11. Any questions please email: materiali@webads.it Rich Media Ads SizeFormatsWeightOther Masthead/Billboard970x250 SWF + GIF/JPG (backup) 100kb -Video Accepted -We need a 970x250 standard banner (swf or image). -Demo here -Demo here (with video)Demo hereDemo here (with video) Mediamind, Weborama, Adperf, doubleclick, Flashtalking Redirect accepted

12. Any questions please email: materiali@webads.it Rich Media Ads SizeFormatsWeightOther Portrait300x1050 SWF + GIF/JPG (backup) 2.2Mb - Download Specs Download Specs Click for a preview Portrait format Redirect Redirect not accepted Clicktracker and impression tracker allowed

13. Any questions please email: materiali@webads.it Rich Media Ads SizeFormatsWeightOther Filmstrip300x600 SWF + GIF/JPG (backup) 2.2Mb - Download template Download template Redirect Redirect not accepted Clicktracker and impression tracker allowed Click for a preview Filmstrip Click for a preview Filmstrip with INPUT FORM

14. Any questions please email: materiali@webads.it Rich Media Ads SizeFormatsWeightOther Interactive Halfpage Video 300x600--See specs below Click for a preview Interactive Halfpage Video format Redirect Redirect not accepted Clicktracker and impression tracker allowed Please send us following materials and Webads will make the creative (5/7 days required): -HQ Videos (more than one video is possible) -All creative images available and Copy -PSD storyboard based on the below DEMO (PSD example here):PSD example here

15. Any questions please email: materiali@webads.it Mobile Ads SizeFormatsWeightOther Mobile ads defaults Network: 320x50 300x50 ---------------------- Autoscout24: 320x50 & 320x100 ---------------------- Grooveshark: 320x50 & 300x250 JPG/GIF30 kb -No impression tracker allowed -No flash banners allowed -Clicktracker allowed. -Rich media allowed, please contact account Mediamind, Weborama, doubleclick Redirect accepted SizeFormatsWeightOther Mobile ads iPad Network: 728x90 300x250 ---------------------- Autoscout24: 664x90 300x250 ---------------------- Skyscanner: 1024x66 728x90 JPG/GIF30 kb -No impression tracker allowed -No flash banners allowed -Clicktracker allowed. -Rich media allowed, please contact account

16. Any questions please email: materiali@webads.it Mobile Ads Mediamind, Weborama, doubleclick Redirect accepted SizeFormatsWeightOther Mobile Interstitial320x480JPG/GIF100 kb -No impression tracker allowed -No flash banners allowed -Clicktracker allowed.

17. Any questions please email: materiali@webads.it Mobile Ads SizeFormatsWeightOther Mobile Video Expandable 320x50-- No impression tracker allowed Clicktracker allowed What we need. Please send us: - Youtube video URL or flv video (max 1 mb) - 320x50 + 300x50 gif/jpg ad inviting to click  Click for DEMOClick for DEMO

18. Any questions please email: materiali@webads.it Newsletter/Dem SizeFormatsWeightOther DEM Ipsoa500x500 HTML (do not use animated images!) 100 kb - No redirect - No impression tracker allowed - Clicktracker allowed - Provide SENDER & SUBJECT SizeFormatsWeightOther Newsletter 2Night160x200 JPEG/GIF/PNG (do not use animated images!) 20 kb - No redirect - No impression tracker allowed - Clicktracker allowed - Demo here SizeFormatsWeightOther Newsletter Ipsoa728x90 + 300x250 JPG/GIF (do not use animated images!) 40 kb - No redirect - No impression tracker allowed - Clicktracker allowed SizeFormatsWeightOther DEM (Motociclismo, Automobilismo, Runnersworld) 500x500 HTML (do not use animated images!) 100 kb - No redirect - No impression tracker allowed - Clicktracker allowed - Provide SENDER & SUBJECT

19. Any questions please email: materiali@webads.it Layout Customization SizeFormatsWeightOther Tonight Custom--200 kb - Template - No redirect, no imps tracker - Click tracker allowed - We need the psd assets SizeFormatsWeightOther Tilllate Custom--200 kb - Template - 160x600 + 728x90 needed - No redirect, no imps tracker - Click tracker allowed SizeFormatsWeightOther Milanodabere Custom--200 kb - Template - No redirect, no imps tracker - Click tracker allowed SizeFormatsWeightOther Wolters Kluwer Custom --200 kb - Template Ipsoa & Altalex - Template altri siti WKI - No redirect, no imps tracker - Click tracker allowed - Please create two background using the different template

20. Any questions please email: materiali@webads.it Layout Customization SizeFormatsWeightOther WIITALIA Custom--200 kb - Template - No redirect, no imps tracker - Click tracker allowed SizeFormatsWeightOther COMEDI (Runnersworld, Automobilismo, Armietiro, Motociclismo, Velaemotore, Menshealth) Custom --200 kb - Template - No redirect, no imps tracker - Click tracker allowed SizeFormatsWeightOther Crescebene Custom--200 kb - Template - No redirect, no imps tracker - Click tracker allowed

21. Any questions please email: materiali@webads.it Layout Customization SizeFormatsWeightOther Buddhagaming Custom --200 kb - Template - No redirect, no imps tracker - Click tracker allowed SizeFormatsWeightOther Riza.it Custom--200 kb - Template - No redirect, no imps tracker - Click tracker allowed SizeFormatsWeightOther Lagravidanza Custom--200 kb - Template - No redirect, no imps tracker - Click tracker allowed

22. Any questions please email: materiali@webads.it Layout Customization SizeFormatsWeightOther Stardoll Custom--200 kb - Template + how to-guide- Template + how to-guide (plese use both the psd files) - No redirect, no imps tracker - Click tracker allowed SizeFormatsWeightOther Miniclip Custom--140 kb - Template - 300x250 is needed - No redirect, no imps tracker - Click tracker allowed SizeFormatsWeightOther Darlin Custom--200 kb - Template - No redirect, no imps tracker - Click tracker allowed

23. Any questions please email: materiali@webads.it SizeFormatsWeightOther RTB Custom- - - - Template - Demo RTB Custom 1 - Demo RTB Custom 2 - Demo RTB Custom 3 - No redirect, no imps tracker - Click tracker allowed - We need also a standard 728x90 - We need all the assets (psd, font, fla … ) - Any question about this ad, please send an mail to material@webads.it material@webads.it Layout Customization

24. Any questions please email: materiali@webads.it Autoscout24 BrandDays & Supersize SizeFormatsWeightOther AUTOSCOUT24 Brand Days 822x90 160x1000 320x250 - 50 kb each swf - TemplateTemplate - No redirect, no imps tracker - Click tracker allowed SizeFormatsWeightOther AUTOSCOUT24 Video Brand Days 822x90 160x1000 320x250 Video Layer: 468x326 -- - Template video brand daysTemplate video brand days - Demo Video Brand DaysDemo Video Brand Days - No redirect, no imps tracker - Click tracker allowed SizeFormatsWeightOther AUTOSCOUT24 Supersize 822x90 160x1000 - 50kb each size - Template - Redirect allowed - Click tracker allowed

25. Any questions please email: materiali@webads.it Autoscout24 HP Takeover (fireplace) SizeFormatsWeightOther AUTOSCOUT24 HP Takeover (fireplace) - - - - Template - Demo Takeover 1 - Demo Takeover 2Demo Takeover 2 - No redirect, no imps tracker - Click tracker allowed - We need also a standard 728x90 - We need all the assets (psd, font, fla … )

26. Any questions please email: materiali@webads.it SizeFormatsWeightOther InContent videoMax 30 secFLV/MP4/MOV4Mb - Demo InContent video 1 - Demo InContent video 2 - Demo InContent video 3Demo InContent video 3 - ClickTracker allowed - Impression tracker allowed - Redirect allowed - Video sizes are not important (you can send any type of video) LenghtFormatsWeightOther Preroll VideoMax 30 secFLV2Mb - 16:9 format - Redirect allowed - Click tracker allowed - Impression tracker allowed Video Ads