Advertising Media Pack 2012

 Moneywise launched in 1991 and is the UK’s leading personal finance magazine.  Moneywise was acquired by Interactive Investor ( in October  An enhanced Moneywise.co.uk launched in December 2007 as a website focused on helping consumers make better financial decisions.  Moneywise makes the link between money and lifestyle - this works because most key financial decisions are first driven by lifestyle changes.  All magazine and website editorial content (including Moneywise TV) is produced in-house.

 740,000 Page Impressions*  282,000 Unique Users*  52% Male | 48% Female  Av. Age  Av. income £37,000 a year * Source: Google Analytics March 2012

Advertising Opportunities on Moneywise.co.uk  Display Advertising:  728x90 Leader Board (15K)  300x250 MPU (20K)  120x600 Skyscraper (15K)  Overlays (please enquire)  s:  Moneywise Newsletter  Solus  Sponsorship:  Moneywise TV Sponsorship  Section Sponsorship  Special Feature & Guide Sponsorship  Full page co-branded Advertorial Splash Page Examples to follow

Display Advertising  Moneywise supports the following Ad formats:  728x90 Leader Board (15K)  300x250 MPU (20K)  120x600 Skyscraper (15K)  Overlays (please enquire)  Average campaign click-thru yield is currently 0.2% (source DART Feb 12) LEADER BOARD MPU SKYSCRAPER

Category Sponsorship  Category sponsorship offers exclusive, fixed positions for greater visibility and engagement with users. A sponsor is entitled to: All media formats within a section:  728x90 Leaderboard  300x250 MPU  120x600 Sky In Addition to this:  Moneywise is able to target related product services, details pages, guides and video content  Background Reskin is available

Advertising  Moneywise Newsletter  4 Broadcasts per week  Sent to 120,000 opted in users  Typical open rate is 22%  Sponsor entitled to 468x60 top banner + 30 words of promo text.  Solus  1 Broadcast per week  Typical open rate is 25%  Average CTR 1.48%  Advertiser entitled to main body copy (HTML + Text)

Newsletter “One Thing To Do”  Provides Moneywise users with a single matter to focus on for the week.  It brings together related content around that matter empowering the user to make the correct decision.  It also provides a perfect opportunity for the product provider to be front of mind when potential customers act.  Sent to the Moneywise newsletter list on Mondays. Solus  Sent to the same list the Thursday of that same week.  The sponsor gets a word promo box with logo. Targeted Package

Moneywise TV Sponsorship Bespoke Video Sponsor:  All Ad positions on landing page:  728x90 Leader Board  300x250 MPU  120x600 Sky  Branding on Intro of show credits  Sponsorship of Moneywise Newsletter, promoting the video Pre-roll Ads  Run across Moneywise video content for the month (circa 40,000 views)  Exclusively run creative formats within TV channel

Moneywise Magazine  Britain’s best selling personal finance magazine.  Bought and read by people proactively looking to make decisions on which financial products to buy.  Monthly readership of 137,000 (source: NRS Dec 2009)  ABC circulation of 19,020 (Jan-Dec 2010)  Over 80% is mailed directly to readers.  Outsells nearest competitor by 2:1  Subscription offers sent to 1M+ people each year.

Advertising Opportunities on Moneywise Magazine  Display Advertising :  Double Page Spread  Full Page  Half Page  Quarter Page Strip  Other Options:  Supplement Feature Sponsorship  Barn door/Gatefold  Loose Inserts/Stitched Inserts/Bound Inserts  Special Positions:  Inside Front Cover  Inside Back Cover  Outside Back Cover  Front Half  Right Hand  Advertorial

Summary  Moneywise is a strong brand with over 20 years personal financial experience.  Engaging and loyal audience who value the brand and content.  A range of advertising and sponsorship opportunities provided.  Cross platform advertising and sponsorship opportunities available.

Contact Details  Sales Enquiries Zaid Roberts Online & Video Direct Tel Chris Sorrell Magazine Direct Tel  General Enquiries Le Fras Strydom Direct Tel