Eight Propaganda Techniques

Slides:

Advertisements

Similar presentations

Persuasion Is All Around You!

Advertisements

Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.

Common Persuasive Techniques

Persuasion Is All Around You!

Identifying Propaganda Techniques

Power of Persuasion.

The use of Propaganda and Censorship during WW2 n : information that is spread for the purpose of promoting some cause; a method or approach used to persuade.

NEW! IMPROVED! Everybody is doing it! A MUST SEE!.

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

Persuasive Techniques How the Advertisers Hook You.

Persuasion Techniques

Propaganda Everything you wanted to know and more….

Propaganda Part One. What is Propaganda? Method or approach to spread ideas that further a cause, such as political, commercial, or religious There are.

World War 1: Propaganda Canadian History 11. Definition Propaganda is information designed to affect public opinion about an issue. It is created to persuade.

Persuasion Techniques Propaganda and Advertising.

Propaganda and Advertising What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.

Persuasive Techniques Propaganda and Advertising.

Propaganda is: ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause; also : a public action having such.

How do people influence you? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point.

Persuasion is all around you! Answer the following questions in your journal. Be prepared to share out. 1. What is your favorite jingle? 2. What slogan.

1. Handouts: * None 2. Homework: * Read AR book 20 – 30 minutes & record progress on chart * Have a great weekend! 3. Assignments Due: Coach #16 (Persuasion)

Propaganda Techniques. What is propaganda? It is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It.

Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?

Miss Harris’ Reading Class

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

Advertising and the use of Propaganda Techniques Advertising and the use of Propaganda Techniques How advertisers get you to buy the products they need.

THE MESSAGE  First, focus on determining what message will you communicate.  What is your CLAIM?  Are you for or against?

Persuasive Techniques used in Advertising What Consumers Should Know.

How do people influence you?

PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people:  to buy a certain product  to believe something or act in a certain way  to.

PERSUASIVE TECHNIQUES BANDWAGON APPEAL Everyone is doing it! Taps into people’s desire to belong.

Persuasion in Advertising: 5 techniques that advertisers use to get you to buy their stuff!

Persuasion in Advertising. How it Works Ads are carefully designed messages that influence our opinions, emotions, attitudes and behavior in order to.

Persuasion Is All Around You! “Can You Hear Me Now?”

Persuasive Strategies/Techniques

Author’s strategy of persuasion. Bias tactics are used by authors to persuade their audience Some persuasive strategies are called “Propaganda techniques,”

PROPAGANDA Tools of Persuasion PROPAGANDA Tools of Persuasion What are the tools of persuasion? Why are they used? When are they used? How can they be.

Propaganda Mrs. Heinzer. Propaganda  Bandwagon  Testimonial  Transfer  Repetition  Emotional Words.

Propaganda Techniques

Persuasion Techniques Propaganda and Advertising.

Propaganda Who’s YOUR daddy?. Propaganda  Is the deliberate attempt to influence a mass audience to act or think in a certain way.  “We must remember.

Advertising The power of persuasion. What is Persusasion?

Bandwagon Peer Pressure Repetition Testimonial Transfer Loaded Words Appeal to Logic.

Persuasion Techniques

Bell Work. Propaganda What is Propaganda? Propaganda is a type of persuasion that attempts to influence the audience to act for or against a specific.

WORLD LITERATURE Week 22. February 8, 2016 Free-write for 5 minutes!

Propaganda Mrs. Heinzer. Propaganda  Bandwagon  Testimonial  Transfer  Repetition  Emotional Words.

Propaganda is the use of emotional and often illogical appeals to influence people to support a cause or buy a product. It is also commonly used to damage.

Is the deliberate attempt to influence a mass audience to act or think in a certain way. Propaganda “We must remember that in time of war what is said.

Warm-Up4/14/16 You have ten minutes to get with your group and prepare your Shark Tank presentation. If you presented yesterday, write 3-4 sentences evaluating.

Propaganda Something designed to influence our opinions, emotions, attitudes and behavior to persuade us to believe in something or to do something can.

NEW! IMPROVED! Everybody is doing it! A MUST SEE!.

Propaganda 7 types: testimonials, bandwagon, name-calling, glittering generalities, card stacking, plain folks, and transfer.

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

Eight Propaganda Techniques

Advertising Terms.

Propaganda Techniques

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

Propaganda Techniques

NEW! IMPROVED! Propaganda! A MUST SEE! Everybody is doing it!

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

Propaganda WHAT? - A message used to persuade you to believe something or do something WHY? - To persuade you to buy something, think something,

Bias Strong emotions that make an author see things from only one side rather than thinking of the facts.

Persuasion in Advertising:

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

Starter: Add to your Cornell Notes . . .

Starter: Add to your Cornell Notes . . .

IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

Presentation transcript:

Eight Propaganda Techniques

Bandwagon 1. The first type of propaganda is: Persuading people to do something by letting them know others are doing it. Uses sayings such as, “everyone else is doing it” or “it could work for you too.”

Bandwagon works because it makes you think “everyone else is doing it” and so should you. Why is this an example of BANDWAGON?

What other BANDWAGON examples can you think of?

Testimonial 2. The second type of propaganda is: Persuades people by having a famous person or expert promote the product.

Testimonial works because you feel like you can trust the words of an expert or a famous person. Who are you supposed to trust in this advertisement? Who is the expert in this testimonial?

What other examples of TESTIMONIAL can you think of?

Transfer 3. The third type of propaganda is: Transfer uses images to bring up strong feelings in order to persuade. “A picture is worth a thousand words.”

Transfer works because you transfer the happy feelings you associate with a picture to happy feelings you have about a person or a product. What feelings does this picture represent? What product are we supposed to transfer these feelings to? Even though Coke has nothing to do with Christmas, we are supposed to transfer the happy feelings of Christmas to the product.

What other examples of TRANSFER can you think of?

Repetition 4. The fourth type of propaganda is: Repetition uses repeated messages or pictures to persuade.

Repetition works because you remember things you have seen more than once. How many times is the message repeated in this picture? This advertisement uses repetition in both ways. The image of the camera is shown multiple times and the message regarding the camera is also shown multiple times.

What other examples of REPETITION can you think of?

Glittering Generality 5. The fifth type of propaganda is: Glittering Generality Glittering generality persuades by using positive words to arouse thoughts, actions, or emotions.

Glittering generality works because the words make you feel happy and positive. What words in this advertisement make it glittering generality?

What other examples of GLITTERING GENERALITY can you think of?

Name Calling 6. The sixth type of propaganda is: Name calling persuades people by using negative words to foster dislike, hate, or fear for a product or idea.

Name calling works because the words make you think twice about the product or idea because it is hated or feared. How is this advertisement using name calling? What is this advertisement urging you NOT to buy?

What other examples of NAME CALLING can you think of?

Card Stacking 7. The seventh type of propaganda is: Card stacking persuades people by giving false facts, rearranging facts, or withholding the real facts to “slant” the picture in a certain direction.

Card stacking works because it makes you think you are getting something great, but there are hidden disclaimers. Why is this advertisement an example of card stacking?

What other examples of CARD STACKING can you think of?

Slogan 8. The eighth type of propaganda is: Slogans persuade by using a catchy phrase to identify a product or company.

Slogans work because it help you remember the product because of the catchy song or phrase. What company is this slogan advertising?

What other examples of SLOGANS can you think of?

What propaganda technique is being used in this STARBURST ad?

What propaganda technique is being used in this GATORADE ad?

What propaganda technique is being used in this FROSTED FLAKES ad?

What propaganda technique is being used in this ad for the military?