Circus Micheal Douglas Heather Griffin Justin Thomas Jeff Younger Travis Wylie

Major Industry Players Industry make up Hilton and ITT Mirage Resorts MGM Grand Hotel/Casino

Operations Luxor Egyptian-themed hotel and casino Opened in 1993 to 10,000 people Connected to the Excalibur After $439.8 million in renovations: 4,425 hotel rooms New casino space Five themed restaurants

Operations Excalibur Opened in 1990, took 294 million to build Medieval castle Drawbridge, moat, 4 castle walls, jugglers, peasants, serfs, etc. 23% of the organizations revenues

Operations Circus Circus – Reno The Silver City Casino Slots-A-Fun 50% of: Silvery Legacy (Reno) Monte Carlo (Las Vegas) Grand Victoria Riverboat Casino (Illinois)

Joint Ventures Currently engaged in three joint ventures Mirage Resorts Monte Carlo Hyatt Development Co. The Grand Victoria Eldorado Limited Silver Legacy Also a fourth Penetrate Canadian Market

New Ventures Mandalay Bay $950 Million Three other casino projects Detroit, Michigan Along the Mississippi Gulf Atlantic City

SWOT Analysis Strengths Financial power Established and well known name Wide range of entertainment choices Established outside of Las Vegas as well as within Coupled with other hotels and casinos Strong partnerships

SWOT Analysis Weakness Positioned in saturated markets Possible legal issues Revenues were down 35% in 1997 at the Luxor and Circus Circus

SWOT Analysis Opportunities Expansion into other areas of the country Growing gambling market Family appeal Other partnerships and joint ventures Constant Renovation

SWOT Analysis Threats Large Competitors Hostile acquisition Compliance with all extensive and intensive gaming regulations Possible failure in other endeavors (Detroit, Atlantic City, and along the Mississippi Gulf)

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