1. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS -SWOT ANALYSIS FALL, 2009

2. SWOT It summarises the key issues from the business environment and the strategic capability of an organisation that are most likely to impact on strategy formulation. Aim: Identify the extent to which current strengths and weaknesses are capable of dealing with changes taking place in the macro or business environment. Output: Choice of markets, competitive strategies

3. SWOT AT DIFFERENT LEVELS AT THE MACRO LEVEL (CONSIDERING ALL MARKETS THAT THE COMPANY IS SERVING OR WILLING TO SERVE) AT THE MARKET LEVEL (SPECIFIC TO AN INDUSTRY) AT THE SUB-MARKET LEVEL (EG. HOUSING SECTOR IN CHINA)

4. TWO TYPES OF STRENGTHS AND WEAKNESS: STRUCTURAL (ABOUT CURRENT STRATEGIC POSITION)(FOUND BY EXTERNAL ANALYSIS) IMPLEMENTATIONAL (ABOUT COMPANY’S ABILITY TO IMPLEMENT ITS CHOSEN STRATEGIES)(FOUND BY INTERNAL ANALYSIS)

5. STRENGTHS AND WEAKNESSES SNC-LAVALIN, CANADA: Engineering and construction firm and a world leader in ownership and management of infrastructures, offices in 30 countries Strengths: FINANCIAL CAPABILITY, INTERNATIONAL NETWORK, EXPERIENCE, COMPANY CULTURE

6. STRENGTHS AND WEAKNESSES LAFARGE, FRANCE: Building Materials (cement, concrete, gypsum, roofing etc.), operates in 75 countries Strengths: RESEARCH AND DEVELOPMENT, JOINT VENTURE PARTNERS, BRAND IMAGE, DECENTRALISED ORGANISATIONAL STRUCTURE (BY MEANS OF AUTONOMOUS DIVISIONS

7. ABOUT STRENGTHS AND WEAKNESSES 1. STRENGTH FACTORS MAY AS WELL BE WEAKNESS FACTORS: YOUNG STAFF ….. UNEXPERIENCED STAFF VOLUME PLAYER ….. NOT INNOVATIVE 2. WHETHER A FACTOR IS A STRENGTH FACTOR OR A WEAKNESS FACTOR DEPENDS ON THE MARKET/ENVIRONMENT EXPERIENCE IN ONE MARKET ….. LACK OF EXPERIENCE IN THE OTHER

8. ABOUT OPPORTUNITIES AND THREATS FOR A SWOT ANALYSIS IN A MARKET : OPPORTUNITIES CAN BE NEW SUB-MARKETS, FAVOURABLE CHANGE IN THE COMPETITIVE ENV. ETC. (SAME IS TRUE FOR THREATS, SHRINKAGE IN DEMAND, NEW COMPETITORS ETC.) + PESTEL FACTORS A SINGLE FACTOR MAY BE AN OPPORTUNITY FOR ONE MARKET WHEREAS IT MAY BE A THREAT FOR THE OTHER (EG. INCREASE IN DEMAND FOR SUMMER HOUSES ….. DEMAND FOR HOTEL SERVICES)

9. OPPORTUNITIES MAY BE NEW MARKETS/SUB-MARKETS (SCENARIOS ABOUT FUTURE) UNDERGROUND CITIES CONSTRUCTION IN SPACE SUBMARINE CITIES INTEGRATED SERVICES (FINANCE-DESIGN- CONSTRUCTION-REP./REHAB.) DISPOSABLE BUILDINGS ROBOTS USED DURING CONSTRUCTION ADAPTABLE DESIGN (CHANGEABLE ENVIRONMENT)