Welcome! Chicago Seminar 2015

Anton Hristov Sitefinity Product Strategy & Learn more at sitefinity.com Content Management System and Digital Experience Cloud

Agenda Company Overview Market Overview Sitefinity CMS Overview

Telerik, a Progress Company, at a glance… Leading vendor of productivity tools and solutions for developing and delivering engaging customer experiences Progress (est. 1981) acquired Telerik (est. 2002) in 2014 Global company, with ~2,000 employees, providing solutions to over 140,000 organizations in more than 180 countries Numerous business awards, hundreds of technology awards Publically traded on NASDAQ under the symbol PRGS

15,000+ Websites 300+ Solution Partners 11,000+ Customers Learn more at sitefinity.com

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Company Overview Market Overview Sitefinity CMS Overview

Digital Marketing Technology Opportunity IDC's Worldwide Marketing Technology Forecast: $20 Billion and Growing Fast Source: marketing-technology.html Telerik Sitefinity

11 Efficiency Publication Cost-driven Clicks "Big Bang" Effectiveness Engagement Revenue-driven Business Goals Iterative Web Content Management Customer Experience Management Transformation

12 Transformation Digital Marketing Today Digital Marketing Tomorrow Customer data stored in various disconnected systems It’s hard, time consuming or impossible to analyze and make sense of all customer data Adapting the experience to customer behavior is challenging Predicting marketing results and proving the effectiveness of campaigns is hard and inaccurate Aggregate - customer engagement data from all channels and all systems is stored in one central place Analyze - large amounts of customer data are dynamically analyzed by algorithms to map out the customer journey and provide real time insights and recommendations Personalize – optimize the experience of each customer across channels Measure – attribute marketing activities to the success of the business and prove ROI

13 These Trends Pose a Lot of Pressure on IT Teams IT teams struggle with…  CMS platforms that often don’t allow marketers to be more autonomous  IT does not have the infrastructure to help marketers collect and analyze effectively customer data to create personalized digital experiences  IT has to do more with less:  front end developer teams need to make more customizations  backend developers need to integrated with various data sources The business wants to…

Company Overview Market Overview Sitefinity CMS Overview

The Sitefinity Platform Content Management and Commerce Web Content Management Digital Commerce Mobility Extensibility and Integration Enterprise-wide Deployment Extensibility Integration Experience Management and Analytics Customer Experience Management Advanced Marketing Analytics

Sitefinity Platform Benefits Gain marketing agility Content editors can create, edit, approve and publish content without help from IT Innovate, while maintaining control, security and low IT cost Software teams can easily extend and integrate the platform with other systems Optimize the customer journey and increase conversions Marketers can track, analyze and shape every step of the customer journey

Gain Marketing Agility Unparalleled productivity for marketers Intuitive user interface Create pages and forms with drag-and-drop Preview how your content will be displayed on mobile devices Optimize your content for search engines Deliver personalized experiences Ranked #1 in Usability in the Gleanster 2014 Web Content Management Report.

Data aggregation and preparation Digital Experience Cloud Sitefinity Digital Experience Cloud (DEC) Measurement Customer Journey Optimization Customer Journey Analysis Marketing Automation Social Media CRM Custom Mobile Apps Website

Innovate, while maintaining control, security and low IT cost Mobile Support Support for all mobile scenarios Built-in Responsive Design Engine Built-in Mobile App Builder Integrates with Telerik Mobile Platform Extensibility Module Builder for rapidly building dynamic modules Rich extensibility model Fully exposed API Technology agnostic UI customization framework Integrations Out of the box connectors for SharePoint, MS Dynamics CRM, Marketo, etc. DataDirect technology for easy connectivity MVC and Webforms Support Build modern, fast and easy to maintain websites using the latest Microsoft ASP.NET technology (MVC and/or Webforms)

20 Industry Recognition Sitefinity CMS was recognized for its great value, mobile strategy and integration story in the WCM Magic Quadrant report in Sitefinity CMS was ranked #1 in Usability in the Gleanster 2014 Web Content Management report. Sitefinity CMS was recognized in the Digital Customer Experience Delivery and Web Content Management for Digital Experiences reports in 2014.