Contents I. Description of the project 1. Subject of setting up business – Overall view 2. Further information about the project 3. Market / Competition 1. Differentiation characteristics for competition 2. Strategy of market processing 3. Location 4. Financial contemplation of the Start-up project 5. SWOT 6. Timetable for the business creation II. Enclosures

1.Subject of setting up business Date of foundation:1st of October 2012 Legal Form:Osakeyhtiö (Oy) Subject of foundation:- Transportation Service Company that creates contacts between transportation Airlines and Customers - Organize international transport of goods by Airplane Main target audience:Forwarding agencies, travel agencies Further target audience:Government, Military Location:Helsinki to Europe

Selling strategies: - Organizes transports for big goods and narrow time tables - Many big companies produce their Goods in foreign Countries - Because of different contacts to Airlines and huge amount of orders of flights our agency can offer the flights cheap to our customers Founders personal skills:International business education, motivated and reliable work

2.Further information about the project Professional and international transport of goods by plane. Customers benefits: Quick transport Best offers and services We solve customers problems with airlines Close and flexible contact to our customers Safety, reliability and quality

Differentiation characteristics for competition Competitors in near area are: Finnair Cargo, Helsinki Advantage in competition: - A lot of experience in the business - Many different customers - Specialized on the European market Disadvantage of other competitors: - Because of their size there is no possibilities for individual services - They concentrate on one country - Not highly qualified staff

Differentiation for competition: - We deliver to whole Europe - There is a special meeting for each costumer to reach his wishes and fulfill them at 100 % - Special and big goods are delivered safely because of our education - There is only one other company which runs the same business in Finland

Market/ Competition Strategy of market processing

Analyze of the market and the clients Transports from Europe to Finland and from Finland to Europe In Finland there is only one competitor -> so it is simple for us to move mainstream in the market Very important is the customer focus, the service and the quality Through dispatch departments we want to get new clients for our business Therefore is it significant to observe the dispatch departments to be reliable, up-to-date, pure and flexible

Ambition More and more increase in customers To attain regular customers Word-of-mouth advertising to get more clients Transporting Europe-wide not only the way from Finland to Europe Establishing ourselves on the world market In the future we want have airplanes ourselves At least within the next 10 years

Strategy To be flexible and offer good service Fast and good work for more orders Reliable work Individual work and behavior (corporate identity)

Conversion the Strategy The prices are on the level of our competitor Our field worker present the company in whole Europe in big truck age companies On the fair, Air-Cargo-Europe 2013 in Munich we want to present our company

Control With the aid of public-opinion poll we want to know what people’s needs are 1. to address people personally 2. mail questionnaire

3.3 Location Valkeakoski - Office is located in Valkeakoski - Rent about 700 Euro per month - 35 kilometers to Tampere kilometers to Helsinki - First company with our business model located in Valkeakoski Valkeakoski is a big city close to two big airports Tampere and Helsinki Valkeakoski has a great infrastructure and economy

5.SWOT Strengths Close contact to costumer Flexibility Routine: Ability to offer low prizing and best quality Possibility for independent work Weaknesses Unable to create low prices in contrast to bigger companies with same business idea small market: not every flight is suitable for idea, possibility to make profit is not too big Enormous physical and psychical pressure No success guarantee Opportunities Growth: Cooperation with other Airlines / Airports Increase of profit per flight by booking more flights what makes each flight cheaper Threats Increasing transporting prices Environment safer