1. Industry Analysis: American Airlines
Bailey Anderson, Angela Chavez, Tucker DeVinny

2. Creating Blue Oceans
American Airlines identifies as a Red Ocean Business
While this is not typically a pulling business, AA has been able to apply the right strategies to become successful

3. The Concept of Strategy
American Airlines Competitive Strategies:
AAdavantage
Price Matching with Low Cost Carrier competition
These strategies increase revenues and their competitive advantage

4. Industry Analysis American Airline's SWOT Analysis: Strengths:
Loyalty flyer program
Weaknesses:
Limited number of aircraft suppliers
Security concerns
Weaknesses = Opportunity

5. Resources and Capabilities
Productive assets owned by the firm
Tangible
Fleet of airplanes, financial resources provided by shareholders/investors
Intangible
Brand name, relationships
Human
Employees, communication process, motivation of the company
Capabilities:
What the firm can do with those resources

6. The Nature and Sources of Competitive Advantage
American Airline's Competitive Advantages
Rewards programs/Cost advantage
Strong domestic presence in U.S.
Differentiation
Oneworld Alliance
Luxury care at all price points
The Nature and Sources of Competitive Advantage

7. Corporate Strategy Main focus
Commercial flying with a small amount of cargo transportation
Scope of the firm
Narrow because they are in a specialized industry
Global company with flights worldwide
Selling tickets directly to their customers
Considered a star in the BCG Matrix

8. Industry Evolution and Strategic Change
Many changes shifting from traditional to modern
Faster, more efficient aircrafts
These changes are critical to stay above water in competition

9. Technology-based Industries and the Management of Innovation
AA relies on technology to run efficiently
Technology provides ease throughout the entire traveling process
Exploits innovation using strategic alliances
Not much room to be a leader of innovation within industry
Is able to minimize risk with current strategy

10. Global Strategies and the Multinational Corporation
Internationalization:
More Competition = Lower Profitability --> Minimize competition by using global strategies
Oneworld Alliance keeps American Airlines in the global competition