JVi® PRODUCT TRAINING

Healthy Living

Life expectancy is increasing and people want to look youthful and be active for longer

But some external factors can be damaging to our health … and we can’t always control them. Like pollution of water and air, smoke,…

Example: Around 90 %* of European Union citizens are exposed to damaging air pollutants from industry, vehicles … at levels which may be harmful to their health *http://www.eea.europa.eu/media/newsreleases/air-pollution-still-causing-harm

Leading dermatologists and photobiologists warn that daily exposure to ultraviolet rays means the skin can age twice as quickly as skin that is protected* *University College Hospital, Besancon, in France, Dailymail, September 2010

There are concerns about the fact that exposure to free radicals increases oxidative stress

But there are things we can do We can help our body to be ready to eliminate these substances How?

Our body needs fruit and vegetables

The Importance of a healthy nutritional basis

A report requested by the World Health Organisation (WHO) links adequate intake of fruits and vegetables to health*. THEORY vs REALITY WHO recommends we consume 400 grams of fruits or vegetables per day. This equals 4 to 5 pieces fruits or vegetables per day. It’s just so inconvenient when you have to take 5 pieces of fruits with you to work, every single day… http://www.who.int/dietphysicalactivity/fruit/en/index2.html *http://www.who.int/dietphysicalactivity/fruit/en/index2.html

So it all starts with a balanced diet: A healthy diet helps ensure that all nutrient recommendations are met Did you know? The Recommended Dietary Allowance (RDA)* is the daily dietary intake level of a nutrient considered sufficient to meet the requirements of 97.5% of healthy individuals in each life-stage and sex group. * European Commission – Health and Consumer Protection http://ec.europa.eu/food/fs/sc/scf/out89.pdf http://ec.europa.eu/food/food/labellingnutrition/nutritionlabel/discussion_paper_rev_tech_issues.pdf We say someone has a nutrient deficiency when he takes in an RDA less then 2/3 of the proposed RDA

Carbohydrates, proteins, lipids and water A healthy diet consists of a good balance between macronutrients and micronutrients Carbohydrates, proteins, lipids and water Vitamins and minerals

Why are micronutrients so important? Vitamins such as vitamin B1, B2, B3, B5, B6, B8, B12 and vitamin C contribute to normal energy- yielding metabolism Minerals like zinc, magnesium, manganese and calcium contribute to the maintenance of normal bones

Recommended Actual As one element of a healthy nutritional basis, the WHO recommendation is to consume 4 to 5 pieces fruits or vegetables per day – or 400 grams of fruits or vegetables, every day. However, about half of the people of 7 European member states has a mean daily intake of less than 275 grams.* UK, Ireland, Austria, Netherlands, Germany, Sweden, Denmark are those 7 member states http://journals.cambridge.org/download.php?file=%2FPHN%2FPHN4_04%2FS136898000100088Xa.pdf&code=6e785c57c3c8a698e051a6bcc1b17fc3 January 2001 2) 99% do not meet the recommendations (food pyramid). In a survey of 21,500 people*, not a single person consumed a 100% of RDA for the 10 most important nutrients! * USDA National Food Consumption Survey 1977-78 USDA= United States Department of Agriculture Over 70% of people did not even meet 2/3rds of RDA for one or more nutrients.** = USDA National Food Consumption Survey 1987-88 * Department of Epidemiology & Public Health – London

Reasons? Bioavailability of Nutrients Some human body conditions can inhibit absorption of some nutrients Poor Food Choices Eating on the run, eating mainly junk food Food Storage and Preparation Methods Some cooking methods cause vitamin loss Intensive Farming Practices can lower nutritional value Poor Food Choices highly processed or refined food - often means that you are not getting all the nutritional value you could from your food. limited range of foods - can limit the range of vitamins and minerals you are getting from your food. No one food contains all the nutrients you need, so it’s important to eat a wide variety of foods regularly. eating on the run - can mean we choose convenience foods which are often high in fat, sugar or salt and low in fibre, vitamins and minerals. Food Storage and Preparation Methods Storing foods incorrectly or for too long can result in a loss of nutritional value over time for nutrients sensitive to light, heat and/or air exposure. Some cooking methods also cause the loss of vitamins. Intensive Farming Practices has contributed to lowering the nutritional value of some crops that are produced. Bioavailability of Nutrients Some nutrients cannot be fully absorbed, or can only be absorbed in the presence or absence of other nutrients. there are individual differences between people as to their ability to absorb particular nutrients. INTER individual is between different individuals Some medical conditions or medications can inhibit the absorption of some nutrients and some people have an inherited inability to absorb certain nutrients. Changing Nutritional Requirements During times of stress, illness or when recovering from an injury our bodies need more nutrients. Starting an exercise programme or taking on a more physically demanding job. Pregnancy also has its own special nutritional needs which should be discussed with a medical professional. Lifestyle Factors Certain lifestyle choices can have an effect on your body’s nutritional needs. Changing Nutritional Requirements due to stress, fatigue, pregnancy … Lifestyle Factors can have an effect on your body nutritional needs

Support your body Immune System - Skin - Oxidative Stress

We will be focusing on 3 main areas: Our immune system Our skin Preventing oxidative stress

Our immune system … is a complex network of cells, tissue and organs … is our defence mechanism against foreign invaders, parasites, bacteria, … … if disorders in our immune system occur, this could lead to for example inflammatory problems Skin has a strong defense mechanism.

Without skin, life would be impossible Our skin … is an essential organ - for all living beings. Without skin, life would be impossible Skin has a strong defense mechanism.

Our largest organ, counting for 7% of our total body weight, the skin forms the main separation between our body’s internal environment and its surroundings. As such, it will react to problems with both internal (disorders with our immune system) and external causes (reaction to allergens in the environment). Skin has a strong defense mechanism.

HYPODERMIS This layer of our skin consists of a veritable “cushion of fat”. It offers both mechanical and chemical protection. Skin has a strong defense mechanism.

DERMIS Situated underneath the epidermis, our dermis contains fibroblasts, responsible for the formation of fibres: Collagen fibres - our connective tissue fibres, which support our skin’s firmness & elasticity Elastic fibres - a network that runs between our collagen fibres, which promote skin elasticity. Skin has a strong defense mechanism.

Oxidative Stress How does it occur?

In our body, we can find free radicals. They occur as part of chemical processes like breathing and can also be generated when we are exposed to cigarette smoke, polluted air … A free radical is what we call a molecule that is missing an electron. Because it misses an electron, it is highly reactive an unstable, and cannot perform its normal function.

Free radicals can become harmful to our body’s normal functioning: As a reaction to their unstable situation, free radicals can take an electron from another molecule, thus generating another unstable molecule, that in turn can no longer perform its normal function. Step 1 Step 2 Free radical unstable missing an electron Electron taken from functional molecule e- Functional molecule can no longer perform its function This chain reaction is also known as oxidative stress - oxidation of healthy tissue, DNA - and is linked to health concerns such as skin damage.

Antioxidants protect the functions of molecules But luckily, there are those substances called antioxidants, which our body can use to neutralise harmful free radicals. Free radical stabilised by electron donated by the antioxidant e- Antioxidant protects functional molecule by giving up one of its own electrons Functional molecule can continue to perform its function Antioxidants protect the functions of molecules They terminate the chain reaction by neutralising free radicals

We can increase our levels of antioxidants by adapting our food consumption towards substances that are rich in antioxidants. By sustaining a healthy balance of free radicals and antioxidants, you can help your body to avoid the impact of oxidative stress.

“Joie de Vivre”* Introducing: *Get a taste for life Skin has a strong defense mechanism. *Get a taste for life

JVi ®... A tasty and colourful beverage An exclusive blend of 12 fruits and vegetables 9 common European fruits & vegetables: carrot, white and red grapes, apple, pear, tomato, watermelon, mango and olive oil 3 more unique, “imperial” fruits: wolfberry, sea buckthorn and acerola Containing carotenoids, naturally present in the fruits and vegetables above Rich in vitamin C & copper and a source of biotin

A Vibrant Colour The bright colour found in many fruits and vegetables is an expression of the presence of interesting vitamins, minerals and phytonutrients. JVi® gets its bright colour mainly from the carrots and tomatoes it contains: Carrots get their orange colour from β-Carotene, while tomatoes are red thanks to Lycopene. Did you know? Carotenoids, like Lycopene and β-Carotene, are a family of more than 600 pigments responsible for the bright colours of many a nutrient. β-Carotene, and other carotenoids, are vitamin A precursors. Your body can receive vitamin A directlym or via conversion to vitamin A via the precursors.

Why Olive Oil? Is there a reason why we included olive oil in this tasty beverage? Yes! Olive oil helps to increase the absorption of the fat soluble vitamins, minerals and phytonutrients, present in JVi®. Did you know? Oil is lighter than water, so it will rise to the surface. This is why you may see oily particles floating on the surface of your JVi. This is easily solved: Just shake well before use to have a perfect blend! Example of fat soluble components is Vitamin A and carotenoids

Imperial Fruits Wolfberry Sea Buckthorn Acerola We all know and love the more European fruits and vegetables used in JVi®, but what do you know about these “imperial” fruits? Wolfberry Sea Buckthorn Acerola www.drugs.com They are less known in the European region, but have been used for centuries in several exotic cultures, where they are known for their high content of vitamin C.

Wolfberry or Goji Berry Its bright, orange-red coloured berries contain between 10 to 60 yellow seeds These berries are traditionally used in Asia & Southeastern Europe Wolfberry is listed in Pharmacopeia of the People's Republic of China (2000) 405 scientific publications so far cover the various aspects of this fruit The Pharmacopeia of the People's Republic of China (2000) is an official compendium, covering among other things traditional Chinese medicine, and giving information on the standards of purity, description, test, dosage, precaution, storage, and the strength of these. It is recognised by the World Health Organization as the official Chinese pharmacopoeia www.drugs.com

Acerola A cherry-like, 3-lobed, bright red fruit, containing several small seeds. Mature fruits are soft and tasty and contain 80% of juice Originate from Yucatan (Mexico) One of the richest known sources of vitamin C * Already 286 scientific publications talk about this fruit http://www.jpeds.com/article/S0022-3476(56)80159-5/abstract www.drugs.com * Acerola Juice – The richest known source of vitamin C, The Journal of Pediatrics, 1956

Sea Buckthorn This pearl-shaped, yellowish-orange fruit is harvested every year from August to October These berries are traditionally used in Tibetan and Mongolian cultures Sea Buckthorn is called ‘wonder plant’ in Asian countries No less than 439 scientific publications are available on this fruit www.drugs.com

JVi ® Benefits Protection of cells from oxidative stress Vitamin C and copper contribute to the protection of cells from oxidative stress Normal function of immune system Vitamin C and copper contribute to the normal function of the immune system The skin Vitamin C contributes to the normal collagen formation for the normal function of the skin Biotin contributes to the maintenance of normal skin Copper contributes to the normal skin pigmentation

Would JVi ® be something for me? JVi® can be enjoyed by everyone in your family! It is there for anybody who: wants to increase their daily servings of fruits & vegetables is frequently exposed to free radicals is interested in raising their Skin Carotenoid Score

Convenient and easy JVi® is specially created to be a convenient way of making sure you get interesting amounts of vitamins, minerals and phytonutrients, each and every day.

Complementary products Nu Skin’s ageLOC® range Protect your skin from the inside with JVi and use the benefits from our ageLOC skin care product range to complete your skin care regimen also from the outside. Marine Omega With Omega-3 fatty acids; DHA contributes to normal vision and brain function, and EPA and DHA contribute to the maintenance of normal heart function. LifePak+ ® Providing you with vitamins, minerals and phytonutrients in support of nine important functions.

Scanner certified! Our Scanner instrument measures carotenoids in your skin. JVi® contains the needed carotenoids to ensure a positive effect on your Skin Carotenoid Score after only 90 days.

Offer yourself some “Joie de Vivre”! Available in our webshop as of March 2014 In all European markets, except Turkey www.nuskin.com