Opening Themes Tom Thomas and Terry Clifford SRG Planning Retreat August 2012

Distinctive, original content Knowledge Culture Dialogue Talent Ira Glass, WBEZ’s This American Life

Distinctive, original content Knowledge Culture Dialogue Talent WXPN’s XPoNential Festival

Distinctive, original content Knowledge Culture Dialogue Talent Minnesota Public Radio’s UBS Forum

Distinctive, original content Knowledge Culture Dialogue Talent Abumrad & Krulwich, WNYC’s Radiolab

Distinctive, original content Knowledge Culture Dialogue Talent SRG members create Hundreds of hours of original content each week A majority of public radio’s national programming Venues for conversation and debate Homes for compelling talent

Significant reach and use

Significant reach and use SRG members generate 36 percent of all public radio listening.

Growing streams of news and music 24 of public radio’s 614 streams account for half of public radio’s ATH News and information Music WAMU (on-air) WBUR APM (MPR News-KNOW) KQED Southern California Public Radio New York Public Radio (WNYC–FM) Chicago Public Media (WBEZ) NPR (live stream) KCRW (on-air) KERA (KERA on-air) KUOW (live stream) Michigan Radio APM (The Current AAA) Classical Public Radio Network (KDFC) APM (MPR Classical – KSJN) New York Public Radio (WQXR Classical) WCPE (Classical) KCRW (All music) WGBH (WCRB Classical) KQAC (Classical) WBGO (Jazz) WFUV (The Alternate Side AAA) WETA (Classical) WWOZ (Jazz) Source: 3td quarter 2011, as reported to NPR Digital Services by the streaming organizations Several of these organizations provide additional streams not included on this chart.

Growing streams of news and music SRG members provide 15 of the top 24 streams News and information Music WAMU (on-air) WBUR APM (MPR News-KNOW) KQED Southern California Public Radio New York Public Radio (WNYC–FM) Chicago Public Media (WBEZ) NPR (live stream) KCRW (on-air) KERA (KERA on-air) KUOW (live stream) Michigan Radio APM (The Current AAA) Classical Public Radio Network (KDFC) APM (MPR Classical – KSJN) New York Public Radio (WQXR Classical) WCPE (Classical) KCRW (All music) WGBH (WCRB Classical) KQAC (Classical) WBGO (Jazz) WFUV (The Alternate Side AAA) WETA (Classical) WWOZ (Jazz) Source: 3td quarter 2011, as reported to NPR Digital Services by the streaming organizations Several of these organizations provide additional streams not included on this chart.

Serving diverse audiences

Serving diverse audiences SRG members have 10 of the top 25 Black and Hispanic audiences

Serving diverse audiences SRG members are the largest producers of Spanish-language and Native American public radio programming

$1 billion+ station economy

$1 billion+ station economy SRG members raise 47 percent of public radio stations’ cash support.

A community of stations Driven by public service outcomes Use of our content Value to our listeners Impact on our communities Building community institutions Informed station leaders Stronger local organizations Peer-to-peer connections Forward-looking strategy

Getting to the main thing

Pressing need for funds Fulfill ambitions for more service Replace lost tax-based support

Strategy for online and social media Compelling and unique value proposition Competitive advantage in creating and delivering content Sustainable business model Use and value Sponsorship Partnership

Changing system architecture Paths of revenue Power of scale Shared investments Intermediate spaces

Forward-looking vision of service Audience service imperatives and bold goals New roles in people’s lives New audiences for public media Changing expectations across platforms and channels Community service imperatives and new partners Identifying and addressing problems A wide frame of public media

Opening Themes Tom Thomas and Terry Clifford SRG Planning Retreat August 2012