BLEED PRODUCTIONS PRINT SOLUTIONS Kristen Williams Karla Landeros Trevor Stark Erik Schrader

IT IS OUR MISSION  To help clients achieve their most ambitious marketing goals  To deliver the highest levels of professionalism and experience  To provide creative solutions and timely, responsive services  To design the world to be a more aesthetically pleasing place to live

OUR GOALS  To create a positive, playful, yet professional atmosphere in our office for our clients  Obtain positive quarterly earnings  Commit to changing the world to being a better designed place  Increase visibility: expand the radius of people who are aware of us  Obtain 20% new business each quarter from referrals

SWOT ANALYSIS

BUSINESS PLAN By  Kristen Williams  Karla Landeros  Trevor Stark  Erik Schrader

TABLE OF CONTENTS  Confirmation of industry and company, slide 8  Objectives of the business plan, slide 9  Business idea/products and services, slide 10  Company review and scale control, slide 11  Executive summary of business and business scope, slides  Marketing Strategy, slides  Operation Plan, slides  Our website, slide 22

CONFIRMATION OF INDUSTRY & COMPANY  Industry: Graphic Design  Company: Bleed Productions; Print Solutions

OBJECTIVES  Establish our goals as a business (seen in previous slide)  Create a plan for carrying out our goals  Establish the structure of our business  Establish our position in the market  Create a comprehensive guide to follow as we execute the business

OUR PRODUCTS  Event posters  Branding  Stationary  Environmental Graphics  Packaging  Book layout  Mailers  Printing  Binding  Laminating  Banners  Magnets  And much more!

COMPANY REVIEW AND SCALE CONTROL  Graphic design company specializing in print design  Operating out of Austin, TX  Four person company, founded by Trevor Stark  Outsource to other designers as needed  Can hire more people as needed, with consent of management

EXECUTIVE SUMMARY  Where we are, slide 12  Where we can go, slide 13  Why we’ll be successful, slide 14

BUSINESS HISTORY – WHERE WE ARE  Bleed Productions was founded in 2011 by Trevor Stark, an emerging Business/VisComm graduate from Truman State University  After gaining our office space in Austin, TX he hired Kristen Williams, and then Erik Schrader and Karla Landeros

THE BUSINESS OPPORTUNITY – WHERE WE CAN GO  We have an opportunity to expand our business across several firm locations  It has been proven that businesses enjoy working with agencies closer to their headquarters.  So, the more area we have covered, the more clients we can pick up.

THE MARKET – WHY WE’LL BE SUCCESSFUL  There is a current demand for short-run on-demand print work in the graphic design industry. Clients want their things quickly.  Moving from a manufacturing to service industry  Interactive print is a rising industry.  The graphic design industry is expected to grow at a rate of 5.6% for the next five years due to companies’ desire to look professional to the public

MARKETING STRATEGY  Networking: building professional relationships and maintaining those relationships  Client referral: we will depend heavily on the support of current clients to gain new ones through recommendations  Targeted customer acquisition: we will develop specific strategies when targeting a major client that we want

COMPETITION  Large advertising agencies – offer a wide range of services  Freelance designers – can offer superior customer service through one on one communication  Kinko’s – offers an easy substitute for our simpler projects

OUR POSITIONING  Selection: we offer a wide range of graphic design services  Accessibility: we will conduct work out of Austin, TX but have capabilities to communicate world wide with clients  Customer service: the client will always be treated with the utmost respect and given a level of attention unprecedented in the design world  Competitive pricing: we will have a more-for-more pricing structure and be competitively positioned in the market  We are able to work with both large and small companies

LEGAL STRUCTURE AND OPERATIONS  Registered as an LLC  Trevor Stark is the founder and owner  Kristen is the Creative Director  Erik Schrader and Karla Landeros are designers

MANAGEMENT TEAM – JOB DESCRIPTIONS  Creative Director: require an in-depth knowledge of a variety of design software and the ability to lead a team of designers  Graphic Designer: uses design software to create practical and creative designs for clients  Owner: must meet with clients, pitch ideas, and earn new contracts

WHAT COULD GO WRONG? THINKING AHEAD  When we get into a big argument, we will hold a shop-wide meeting.  We will always write out contractual agreements with clients. If we don’t, we have no way to hold each other accountable.  If one team member has to leave the team, they will discuss it within a month in advance of leaving. This way, we have time to find a replacement and don’t get behind on our work schedule.

VISIT OUR WEBSITE 