Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Special Events, 7 th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter One: Welcome to a Changing World

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Photo by the Author.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Agenda 1.Welcome and introduction 2.Lecture one learning outcomes: Defining Special Events Economic, social, cultural, environmental, and political impacts Economic, social, cultural, environmental, and political change Demographic and psychographic changes New and emerging career opportunities 3.Assignment Questions, Answers, and Discussion

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Welcome and Introduction 1.Animated introduction 2.Welcome to Special Events, syllabus quiz 3.Quiz discussion 4.This course is about creating, sustaining and celebrating a new world 5.The required course text book is Goldblatt, J. (2013) Special Events, Seventh Edition, New York, NY: John Wiley & Sons. 6.Opening Activity 7.Lecture One 8.Book Report 9.Mini case study discussion 10.Global event thought leader 11.Assignments 12.Questions, answers, and discussion

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Key Terms Special event: A unique moment in time celebrated with ceremony and ritual to achieve specific outcomes Planned events: Events that are planned in advance to achieve specific outcomes Event: A term derived from the Latin term E- venire, meaning outcome Event studies: An emerging academic field of study and research comprising foundational academic research and theorems from anthropology, psychology, sociology, technology, and tourism

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Learning Objectives Understand and appreciate the importance of economic, social, cultural, political, and environmental sustainability for planned events Recognize and understand the economic, social, political, cultural, and environmental changes that are affecting the global events industry Identify and benefit from the demographic changes affecting the global event industry Utilize the psychographic changes affecting event length, purpose, and outcomes to improve performance Recognize and analyze the multitudinous challenges facing the events industry including financial, security, labor, ecological, and other critical areas Identify new and emerging career opportunities in this growing field Understand why education has become the most important factor in the growth of planned events Identify industry certification programs Advance your career throughout the twenty-first century Develop new ways to sustain your career

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Activity Interview each other about the most successful and memorable event you and your partner have individually attended. Discuss the impacts of these events on your personal lives. What do you remember? What do you cherish from this event?

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Discussion 1.What did you learn from your partner? 2.What were some of the key impacts your partner experienced? 3.Why do you believe events are important?

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Lecture One 1.Impacts 2.Change 3.Career Opportunities Photo by the Author.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Defining Special Events 1.How does the author define special events? 2.How does Robert Jani of Disney define special events in the context of the Main Street Electric Parade? 3.What does the Latin word for event (e- venire) mean?

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Key Impacts: The Triple Bottom Line 1.Economic: Spending of visitors (local, domestic and international, part time and full time job creation) 2.Social: Events bring people together for a positive mutual purpose. The London 2012 Olympic Games recruited over 50,000 Games Makers (volunteers) and the U.S. NFL Super Bowl creates in each Super Bowl city a youth city to benefit young people. 3.Environmental: Coachella Music Festival and South by Southwest (SXSW) incorporate recycling, reuse, and reduction as key benefits of their event.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Key Changes 1.Demographic: Aging, multiculturalism, and economic disparity (widening gap between rich and poor) 2.Psychographics: The Millennium generation is more informal that previous generations, they are more connected technologically, and are greener.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Career Opportunities 1.Educational qualifications and especially certification is growing in importance. 2.Specialized knowledge in areas such as technology and especially social media will be more important in the future. 3.Learning is a life long pursuit.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Chapter One Book Report Guidance Purpose: Students will become teachers. You will lead the discussion of the chapter each week. Each week a group of three to four persons will present a brief (ten minute) book report of the chapter that has been assigned for that week. The group will all equally participate. The group will describe the key learning outcomes from the chapter. The group will ask the remainder of the class three questions about the content of the chapter. The remainder of the class will ask the book report group three questions about the chapter. The instructor will ask one final question of the entire class about the content of the chapter.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Chapter One Book Report 10 minute presentation Everyone participates equally Overview of the chapter Three questions from book review group for class Three questions from class for book review group Final question from the instructor for the entire class

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Mini-Case Discussion: 1. Advertising and Marketing 1.How could the event planners have done a better job of clearly promoting the benefits and features of the event in advance to attract a more targeted audience? 2. How could the event planners have done a better job of minimizing the damage from the negative publicity when the event company was forced into bankruptcy?

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Global Event Thought Leader: Arnold Guanco, Deputy Bus Manager for Technical Officials, London 2012 Olympic Games 1.How does Arnold Guanco envision the future of special events? 2.Review and be prepared to discuss the complete online video of Arnold Guanco.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Assignment Read and be prepared to discuss Chapter 2. Read and be prepared to discuss mini case study 4. Bring to class an object of celebration (event ticket, photo of an event, or other object that provokes a memory of an event you attended). Be prepared to describe why this event is meaningful to you.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Questions, Answers, and Discussion