1. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved Agenda Review chapter two Chapter quiz Discussion of quiz Opening activity Chapter three mini-lecture Questions and Answers Assignment Conclusion CHAPTER 3

2. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved CHAPTER 3

3. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved CHAPTER 3

4. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved CHAPTER 3

5. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved Conduct comprehensive research for your event Identify key sources of information for planning Design a program creatively Develop an appropriate theme Establish and manage an effective strategic plan Develop and manage the timeline for the event CHAPTER 3

6. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved 6 Liverpool Beatles Day

7. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved 7 CHAPTER 3

8. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved CHAPTER 3

9. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved CHAPTER 3

10. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved Read and be prepared to discuss chapter four. CHAPTER 3

11. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved CHAPTER 3