Technology Interactions ‹ Chapter Title Copyright © Glencoe/McGraw-Hill A Division of The McGraw-Hill Companies, Inc. Technology Interactions Graphic communication involves designing, preparing, and reproducing words and pictures for publication.

Technology Interactions Chapter 11 Graphic CommunicationCopyright © Glencoe/McGraw-Hill A Division of The McGraw-Hill Companies, Inc. What Is Graphic Communication? Graphic communication is the process of using words and images to send messages. Today most printed products are designed using computers. Graphic design on computers requires both hardware and software.

Technology Interactions Chapter 11 Graphic CommunicationCopyright © Glencoe/McGraw-Hill A Division of The McGraw-Hill Companies, Inc. Hardware Fast computers with a lot of memory Large-screen monitors Scanners for changing printed images into an electronic form computers can use Digital cameras Color printers for previewing color pages and for printing small quantities of documents

Technology Interactions Chapter 11 Graphic CommunicationCopyright © Glencoe/McGraw-Hill A Division of The McGraw-Hill Companies, Inc. Software Word processing programs for preparing text Drawing programs for artwork and special effects Image-editing programs for modifying drawings and photographs Clip-art software with photos and drawings Page layout programs for combining text and graphics

Technology Interactions Chapter 11 Graphic CommunicationCopyright © Glencoe/McGraw-Hill A Division of The McGraw-Hill Companies, Inc. Designing Documents The designer must always keep in mind a document’s purpose and audience. Three important things to consider: ♦ Type ♦ Graphics ♦ Color

Technology Interactions Chapter 11 Graphic CommunicationCopyright © Glencoe/McGraw-Hill A Division of The McGraw-Hill Companies, Inc. Type Letters are measured by their height in points. 12 points = 1 pica 6 picas = 1 inch Leading is the space between lines of type. Typefaces (fonts) are sets of letters, numbers, and symbols that have the same design. Typefaces usually include type styles such as bold and italic.

Technology Interactions Chapter 11 Graphic CommunicationCopyright © Glencoe/McGraw-Hill A Division of The McGraw-Hill Companies, Inc. Graphics There are two categories of printed graphics: ♦ Drawings (maps, charts, cartoons, etc.) ♦ Photographs Graphics can be created as originals or brought in from other sources, such as clip art.

Technology Interactions Chapter 11 Graphic CommunicationCopyright © Glencoe/McGraw-Hill A Division of The McGraw-Hill Companies, Inc. Color Color must be used carefully. ♦ Text printed in blocks of color can be difficult to read. ♦ Color increases the cost of production.

Technology Interactions Chapter 11 Graphic CommunicationCopyright © Glencoe/McGraw-Hill A Division of The McGraw-Hill Companies, Inc. Digital Printing Computer files are sent directly to a printer. No printing plates or presses are needed. The process is used for printing small quantities on short notice.

Technology Interactions Chapter 11 Graphic CommunicationCopyright © Glencoe/McGraw-Hill A Division of The McGraw-Hill Companies, Inc. Planning a Newsletter Individuals or small companies sometimes do all the planning, designing, and printing aspects of publishing using a personal computer and a printer. This type of small-scale publishing is often called desktop publishing. Newsletters are the most common products of desktop publishing.

Technology Interactions Chapter 11 Graphic CommunicationCopyright © Glencoe/McGraw-Hill A Division of The McGraw-Hill Companies, Inc. Designing Pages for Newsletters Include white space on every page to avoid a cluttered look. Do not use too many graphics. Choose carefully when selecting photos and drawings. On 8 1/2" x 11" paper, use two columns. Print with black ink on colored paper to add color and save on expenses.