EMPIRE FITNESS CLUB Rodney Bettcher Matt Schwitz Steve Clancy

MISSION STATEMENT  Empire Fitness Club is dedicated to building championship caliber athletes by improving their sport specific ability and their physical attributes in order to succeed at the highest level  Goals:  To improve athletic ability for the serious athlete in their sport  Target area athletes in the sports of basketball, football, baseball, softball, soccer, volleyball, and swimming  Combine sports specific training with speed and acceleration training, weight lifting, and injury prevention

WHAT WE OFFER  Weight room  2 basketball courts  2 racquetball courts  Indoor turf field  Olympic size pool  Full size indoor track  Multi-use rooms  Spa  Locker room

SELECTING A SITE  Carmel, In  Indoor facility  Support cold weather environment  Located north of 465  Major highway  Easy to get to  Open area  Lots of land for building and parking

COST ANALYSIS  Total cost: $23 million  Yearly utility cost: $15,000  25 employees  $13/hour-$25/hour  Liability insurance: $3 million  Property taxes: $250,000

CONSTRUCTION PROCESS  4 phases of construction planning  Meet legal and environmental regulations  Construction Management style

MAINTENANCE PLAN  Gymnasiums  Last up to years  Clean the floor daily  Mats outside gym to clean shoes  Recoat the floor annually  Same process for racquetball courts

MAINTENANCE PLAN CONT.  Turf field  Weekly maintenance  Brush the turf  Drag brushes are most common  Attached to back of tractor units  Swimming pool/spa  Daily  Skim surface  Vacuum  Adjust the chemicals  Backwash the filter

MAINTENANCE PLAN CONT.  Weight room  Free weights  Metal cleaning solution used regularly  Machines  Moving parts taken out and greased regularly  Check wires to make sure they are stable  Metal/plastic cleaning solution  Locker rooms/rest of building  Swept and mopped on a regular basis

EMERGENCY PLAN  Fire  Know locations of fire equipment  Have instructions posted by equipment  Severe weather  Identify where in the building to go in case of emergency

EMERGENCY EXIT PLAN  In case of emergency there are exits located in all corners of the building  Stairs located on all corners of upstairs track  Fire alarms  Exit building by following arrows posted on the walls

ADA REGULATIONS  Wheelchair accessibility  Handicap parking  Elevator  Handicap bathrooms/locker rooms  Guardrails on stairs and ramps

SWOT ANALYSIS  Strength  Sustainable business  Consistent customer business  Multi-purpose facility  Great reputation  Year round revenue

SWOT ANALYSIS  Weakness  Expensive start up costs  Equipment replacement  High utility cost  Opportunity  Great potential for growth  Possible franchise  Emerging markets  New services

SWOT ANALYSIS  Threats  Injuries and lawsuits  Competition from other businesses  Bad economy