2014 Campaign Preview. Overview Strategic Plan Alignment Goals & Messages Resources Contests Metrics.

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Presentation transcript:

2014 Campaign Preview

Overview Strategic Plan Alignment Goals & Messages Resources Contests Metrics

Strategic Plan Alignment Reaching Higher, Achieving More: “Communicate an expectation of college readiness…” “Increase college cost transparency…” “Promote on-time completion…”

College Success Campaigns Three annual statewide campaigns: 1)College GO! Week (Plan) –– Fall 2)Cash for College (Pay) –– Winter/Spring 3)KnowHow2Go (Prepare) –– Spring/Summer Guiding principles: Clear college success focus for each campaign Specific steps for students of all ages State driven, locally led

Key Messages 1)Save for college 2)Work hard in school 3)File your FAFSA

Student Goals High School Students: 9 th grade: Commit to Core 40 with Honors 10 th grade: Compare college costs 11 th grade: Search for Scholarships 12 th grade: File the FAFSA

Scholar Success Program GRADEPLAN for collegePREPARE for collegePAY for college 9 th Graduation Plan Extracurricular or Service Activity Paying for College th Career Interest Assessment Workplace ExperienceCollege Costs Estimator 11 th College Campus VisitsCollege Entrance ExamScholarship Search 12 th College ApplicationCollege Success 101FAFSA Filing

Student Goals College Students: FAFSA: File for financial aid on time (March 10) Credit Completion: 15 to finish (30 per year) GPA: Make Satisfactory Academic Progress (SAP)

CashForCollegeIndiana.org

College Costs Estimator

Free FAFSA Help Online: FAFSA Friday on February 21 Online at FafsaFriday.org In-Person: College Goal Sunday on February locations statewide

Starter Guide

Posters

Student Promo Cards

Student Success Guides

Educator Guides

Contests

Students: Student Poster and Essay Contests Earn $529 in a College 529 Savings Plan Schools: FAFSA Completion Challenge Earn $1,000 to support college-readiness programs

2013 Baseline Metrics FAFSA completion:278,933 on-time FAFSAs submitted 30,335 FAFSAs by high school seniors 13,572 FAFSAs by senior Scholars Cost Estimator:75,559 site visitors 11,265 estimators completed 1,587 mobile app downloads Campaign Promotions: 40,794 campaign site visitors 4,000+ student contest entries 26 school grant entries

Engagement Metrics Short-term Measures: Students & Schools: Increase in campaign events, website traffic, contests, grants, etc. Community: Increase in coalition activities Media: Increase in earned media and social media

Progress Metrics Medium-term Measures: Increase in College 529 Savings Plan contributions Increase in FAFSA completion rates Increase in Credit completion rates

Success Metrics Two-year CollegesFour-year Colleges On-time Completion5.1%29.5% Average Student Debt$17,132$26,028 Percent of Students with Debt49%66% Long-term Measures:

2014 Campaign Preview