Competitve Analysis DeviantART Presented by Cornelius Frierson

Table of Contents  Table of Contents  Project Overview  Requirements  Content Inventory  Competitve Site Analysis  User Descriptions and Goals  User Task Matrix  Personas  Process Flows  Site Map  Wireframes  Visual Design  Concept Notes

Project Overview  Deviantart is an online community showcasing various forms of user-made artwork. DeviantArt aims to provide a platform for any artist to exhibit and discuss works. Works are organized in a comprehensive category structure, including photography, digital art, traditional art, literature, Flash, filmmaking, skins for applications, operating system customization utilities and others, along with extensive downloadable resources such as tutorials and stock photography. Additional utilities include journals, polls, groups and portfolios.photography, digital art, traditional art, literature, Flash, filmmaking, skins for applications, operating system customization utilities and others, along with extensive downloadable resources such as tutorials and stock photography. Additional utilities include journals, polls, groups and portfolios.  The overall objective is users to be able to post, comment, function on a different level on the design.  The redesign will show

Requirements  Business will be redesign to the artistic way  Technical will be more perfect than other photo sites  Design will be a wider than the other seven redesigns  Usability will be more active

Content Inventory  The type of content will be the same and some will be reside due to using the same thing multiple times  Each picture, image and graphic will be different due to the results

User Descriptions  Primary- Danny is a primary user where is mostly uses deviantart for personal, private and public use of the time and know more experience to the site. Danny goals is to post his artwork online for people can see.  Secondary- Meagan is a secondary user, second behind Danny, where she also uses deviantart for personal and public use, mostly with her friends, but she know little experience with the site, but still uses the site for what she needs. Her goals are to post photos in her account, find inspiration for her artistic ways and Pokemon.  Complementary- Devon is a complementary user where he spend little time on the site to now its features. Devon goals are to find inspiration for his business and contests.

Danny Danny is a 28 years old who works at a local university full time as art teacher. Since he was six, he love art and drawing. Everyday after school, he will go to a quiet place and start drawing whatever was on his mind. After finishing a drawing, he would put in his sketchbook and do it all over again. When he got older, he started using the computer for drawing, but couldn’t find a way for other people to look at his drawings. Now back then, deviantart didn’t exist until the year 2000, that when Danny experience deviantart for the first time. He was blowed away when he saw deviantart, he liked how he can post his drawings into a gallery where people can give him feedback and comments toward his work. Today still the very beginning, Danny still using deviantart every single day, basely for inspiration and examples for his students and mostly for his work, but he still uses a sketchbook. Persona

Meagan Meagan is a nineteen year old college freshman. She is getting a degree in animation. She is a huge Pokemon fan since the very beginning. Every day after school, her and her friends will spend all day on the computer, surfing the internet for photos of Pokemon and posting them on her Deviantart account. Meagan never heard of Deviantart until 2005, when a friend of her request for her. Since then, Meagan visits Deviantart four times a week to view Pokemon for inspiration and building up her collection of photos. Today, Meagan still used Deviantart for Inspiration for her own kind for artistic ways, and thanks to Deviantart, it help her with her animation and her likely to Pokemon for the rest of her life. Persona

Devon Devon is a 22 year old web and graphic designer who has his own business and a competitor. Everyday he gets a client and the client wants him to create a website and poster for his company, but the only problem is, it has to have inspiration. Since the beginning of his career, he had a very trouble of finding inspiration, he tried art galleries, websites and etc. Until he discovered Deviantart in 2008, there he found a lot of inspiration. He started viewing templates and putting them into a gallery and simply design mockup and examples of both the website and the poster. Then finally finishing by the next day. After that, he logged into Deviantart five hours a day for examples, inspirations, mockups and etc, so he can use more for his final work. Today, Devon continue to use deviantart for his business and client for inspiration and the future of design today. Persona

Process Flow For

Process Flow – Deviantart.com  The process Flow for deviantart is shown for effectiveness for usability and documented process. This tells the main areas detail for the user to know.

Process Flow - Deviantart 1. Home page- user enter “batman” into search box. Show the results. 2. Search Results- User scrolls down, look at the images, then go to the next page. 3. User drags a image into his gallery 4. User click on another image, it goes to a new window 5. Join- user clicks on “join deviantART for FREE”. Enter information and goes to his 6. Login- User clicks on “Deviant Login”, enter username or and password and click “Login”. 7. Shop- User select item, add to cart, enter mailing and credit card information, click purchase and your finish. 8. Category- User click on “Designs and Interfaces”, Then Click on “ Web Interfaces” and finds Web Templates and Interfaces. 9. Tour- User clicks on “Take the Tour”, he goes through the six step process which are What is deviantART?, Browse, Submit Art, Profile, Community and Shopping, Then you finish.

Process Flow Chart

Site Map – Deviantart.com 1. Homepage – The main area of the site that contain 8 main areas known as Search, Login, Shop, Join, Tour, Browse, category,and logo. Each Page has a search bar which generate to many search results by artists. It was a banner and Every time you visit the site, new pictures and artwork every time. 2. Search – the bar where you can search on any topic and get multiples results every second 3. Shop – The area where you can buy prints of artwork and artist that you search for, t-shirts, stickers and other. They have premium upgrade for more shop. 4. Join – The area where you visit the website for the first time and see the join button on the top right corner to join for free. There also premium upgrade or further detail. 5. Tour – The area where what you want to expect from the site like Browsing, submitting, creating a profile, participating in the art community and shopping. 6. Category - The area which is on the the homepage where you can go to different sections like Digital, Traditional, photography, Design, Resources, Fan art, Contests and etc. 7. Browse – the area where there prints, group of artists, T-shirts & gear and Deviations ( which are the members of the website). 8. Logo – Is the area where it shows every major category as the homepage.

Site Map

Wireframe-Home-DeviantArt

Wireframe-Search-Deviantart

Wireframe-Join-Deviantart

Wireframe-Category-DA

Wireframe-shop-Deviantart

Wireframe-Tour-Deviantart

Colors, Fonts,Design  47594e  D3e338  C2e920  Ccd9c8  B9c9bb   Bbd0c5  Ffffff  acc432 The font was formatting

Design Style  The Design style will result to being the same from the the current site and some will be different to the redesign site.

Visual Design