Copyright © 2006, Red Mercury, LLC All Rights Reserved 60 Minute MBA Hey you! Information about each slide is in the Notes section, so make sure the notes.

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Presentation transcript:

Copyright © 2006, Red Mercury, LLC All Rights Reserved 60 Minute MBA Hey you! Information about each slide is in the Notes section, so make sure the notes are visible as you read through the slides. Enjoy! These slides are in mid-update for Some info on what might be updated can be found here:

60 Minute MBA

= $1.00 = $0.67 = $0.02 Present Value

Low Risk, Low Discount 4% per year 10 years = $0.67 High Risk, High Discount 50% per year 10 years = $0.02 Discount Rate

Buzzwords so far Discount Rate Present Value

Finance Continued: Covering Cost of Capital

ConsistoCorp NoinvestoCorp Opportunity Cost of Capital

ConsistoCorp NoinvestoCorp

Buzzword Update Discount Rate Present Value Cost of Capital Opportunity Cost of Capital

A 60 Minute MBA

1.Create a product that a particular customer wants 2.Tell that customer how much they want your product Marketing

+ ???? =  + = +=  Product People Want + Let Them Know= $$$$$$

I HATE IT! I like where you are going with this, but if you could add more guns and explosions, that would be great.

Segmenting

Love the skateboards. More guns. More explosions. Targeting

Skateboardin g Guns Explosion s Cars Sports Plants Cool New Positioning

Advertising

Buzzword Update Discount Rate Present Value Cost of Capital Opportunity Cost of Capital Segmenting Targeting Positioning

A A 60 Minute MBA

$85,000 $150,000 $90,000

Buzzword Update Discount Rate Present Value Cost of Capital Opportunity Cost of Capital Segmenting Targeting Positioning BATNA (Best Alternative to Negotiated Agreement)

A A A 60 Minute MBA

Our Industry’s Problem Realistic Production Schedule Estimated Production Schedule Required Production Schedule Christmas Management / Developer Gap

Continuous Improvement

Close the Gap I know what it takes

“Deploy yourself. Strike hard. Try everything.” - Warren Bennis, “On Becoming a Leader”

Questions A A A A Why do we have to make money? Why is $1 tomorrow not worth $1? Why can’t I get investors? Doesn’t marketing kill good ideas? What if I’m negotiating with a butthead? Why can’t I just sell crack to kids? Scott Corley 60 Minute MBA