1. ELC 498 Case Overview Round one

2. Analysis not synopsis The issue in every case is “what to do” Analyze in context of the first four chapters Identify the components (markets, management, economics, industry, competitors) which have influenced the problems and possibly the outcomes What are the risks! Mitigations? DSIR is key to many eCommerce ventures

3. Success or not You have the advantage of 20/20 hindsight Try to determine what should have happened Then check to see what did happen Use these case as an opportunity to sharpen your management skills Use all that you have learn so far including other courses

4. Presentations Add some punch Graphics Quotes I want 40 minutes! 40 slides ?? Make sure you can field questions on the fly Be very comfortable with what is in the text Suggestions As you read the text make notes to yourself about sections that puzzled and confused you…chances are that is what you will be questioned about

5. General comments STAKEholders not STOCKholders Do some research beyond the text Each case should take between 10-15 hours to prepare Make sure you are comfortable with all the cases not just the one you are presenting. QUESTION the presenter