Typography Lesson objective To use accurate terminology to explain and comment on typography. Starter How would you describe some of the fonts used in this front cover. What is the effect of them on the reader? Who are they targeting and how do you know? Get some adjectives listed!

Lesson Outcomes GradeOutcome C All will accurately use media terminology to define typography. B Most will lift evidence from a magazine to use in an answer discussing typography. A Some will be able to explain the connotative effect of the fonts. A* Few will be able to link this directly back to the magazines attempt to influence the reader.

Serif

This is a Serif font. Serif’s are the little attachments on the letters. They look formal and are often used on long blocks of text because they are easiest to read. T Serif Fonts

Sans Serif

This is a Sans serif font. “Sans” means without. They do not have the attachments on the letters. Sans serif fonts are modern looking and often used in titles. Y Sans Serif

Script

A script font looks like handwriting and are used to give a personal feeling. People often use this when writing letters. It can be hard to read. Script Fonts

Decorative

This is a decorative font. This is used less frequently as many are hard to read and it can be overpowering. Decorative Fonts

Key terms and Effects Key termMeaningExampleEffect Capital letters All the letters are capitals throughout the word. GET FIT NOWBold, draws attention, stands out, implies shouting, implies it’s more important. Lowercase Bold Underlined Italic Serif Sans serif Script Decorative Drop Shadow

Re-word the mark scheme Level 4 Mark Scheme Comprehensive range of examples. Detailed analysis of textual evidence from the extract. Precise and accurate use of terminology. Thorough understanding of connotative effect. Ideas expressed clearly and fluently in well structured sentences. with few, if any, errors of spelling, punctuation and grammar.

Easy Wording Lots of detailed examples. Analysis of those examples. Use of typography related terminology. Explains the connotations behind certain fonts types and can explain the impact of them on the audience. Clear communication.

The Examiner Says

Structuring Your Answer POINT: There is a varied/small range of different font types on the front cover. EVIDENCE One example would be a cover line/the masthead which is bold/italic/underlined/in capital letters/lowercase and serif/sans serif/decorative/script. ANALYSIS The connotative effect of this is…(link to the target audience) It makes it obvious to the reader. It looks quite masculine/feminine which appeals to the male/female audience. It shows how significant it is to the reader. It makes it look more serious/adult/mature/ youthful/fun/crazy/disorganised. This could be because… The audience are mature adults The audience are young children The magazine wants to be seen as having both a serious and light lighted topics to reach a wider audience. Find four different examples; they can be within the magazine too!

Write 1 – 10 in your books and label the title font based on whether it is: A.Serif B.Sans Serif C.Script D.Decorative Plenary : Name That Font Type

A.Serif B.Sans Serif C.Script D.Decorative 1.

A.Serif B.Sans Serif C.Script D.Decorative 2.

A.Serif B.Sans Serif C.Script D.Decorative 3.

A.Serif B.Sans Serif C.Script D.Decorative 4.

A.Serif B.Sans Serif C.Script D.Decorative 6.

A.Serif B.Sans Serif C.Script D.Decorative 5.

A.Serif B.Sans Serif C.Script D.Decorative 7.

A.Serif B.Sans Serif C.Script D.Decorative 8.

A.Serif B.Sans Serif C.Script D.Decorative 9.

A.Serif B.Sans Serif C.Script D.Decorative 10.

1.A. Serif 2.B.San serif *could be argued decorative because of the M. 3.B.Sans serif 4.D.Decorative 5.C.Script 6.D.Decorative 7.B. Sans serif 8.A. or D.Serif although could be decorative also. 9.A.Serif 10.B.Sans serif A.Serif B.Sans Serif C.Script D.Decorative