Meat Marketing Project In Cooperation With Wisconsin River Meats Wisconsin River Meats

Meat Marketing Project Goals: Goals: –Market Market Ready Cows –Add Value to Livestock Products –Sell Direct to Volume Users (Institutions) –Have Dedicated Orders to Fill –Start Small and Expand as Success Warrants-1000 lb plus lots –Involve small group of producers

Direct Marketing of Meat Who are the Clients?? Who are the Clients?? –Currently Working with Dane County Group –Institutional Food Coalition Encourage Buy Local-Buy Wisconsin Encourage Buy Local-Buy Wisconsin Members are Restaurants, State Institutions, Universities, Members are Restaurants, State Institutions, Universities, Making Major Purchases at Produce Auction Making Major Purchases at Produce Auction Several have expressed interest in Meat Products Several have expressed interest in Meat Products

Direct Marketing of Meat Getting Started!! Getting Started!! –WE DO have interested producers! –Buyers ARE Committed to Advance Orders –Producers Supply What the Buyers Wants! A Steer is not all Steak A Steer is not all Steak A pig is not all pork chops A pig is not all pork chops A Cow is Not All Hamburger A Cow is Not All Hamburger –We Have a Processor Willing to Work With Us

Direct Marketing of Meat Example: Example: –Buyer Commits to 3000 lbs of ground beef Need 7-8 Cows for this order Need 7-8 Cows for this order –Price determined based on selling price of meat –Expect a $0.05-$0.10 per lb live weight premium No selling fees or commission like Equity No selling fees or commission like Equity –Buyer Wants Primal Cuts--Maybe in the Future Rounds, short loins, rib eyes, sirloins Rounds, short loins, rib eyes, sirloins Choice Quality Grading cattle Choice Quality Grading cattle Maybe lower value cuts go into ground product Maybe lower value cuts go into ground product

Direct Marketing of Meat Example: Example: –Equity Report for Feb 24 th –SLAUGHTER COWS –20% Cows Selling –60% Cows Selling –20% Cows Selling Below 44

Direct Marketing of Meat Example: Example: –Let’s Use $.50 in our example –Sell 1400 lb cow –Price=$700 Minus commissions and other fees=$30 Minus commissions and other fees=$30 –Net to Producer-$670 –Advantage-Paid within 48 hours

Direct Marketing of Meat Example: Sell in Meat Example: Sell in Meat –1400 x $.60= $840 –No Deductions –Can Vary with lean cut out of each cow –Get paid within 30 days of processing

Direct Marketing of Meat Moving Foreword: Moving Foreword: –Working with Wisconsin River Meats Dedicated Processing Date Dedicated Processing Date –Need List of Producers and Dates Cows are Available to Keith VanderVelde –Orders Come from Institutions –Product is Processed –Product Test for Bacteria

Direct Marketing of Meat Moving Foreword: Moving Foreword: –Wisconsin River Meats Delivers Product to Institution –Billing Done by ????? –Payment Terms 30 days –Liability Insurance is Covered by Wisconsin River Meats

Our Goal Provide a Market for Cows Provide a Market for Cows Increase Income to Producers Increase Income to Producers Provide Local Meat Products to Institutions Provide Local Meat Products to Institutions Help to Maintain and Create Jobs Help to Maintain and Create Jobs $$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$