1 Communications Makeover Joe Prespare Cubmaster Pack 23, Burlington Eagle Scout, Class of 1991

Communication poses the following questions What is Brand? 2

Communication Poses Questions What do logos, fonts and colors do? 3

Communication Poses Questions What factors make a strong presence? 4

What is Brand Brand Identifies us 5

What is Brand Drives ROI –Exposure Visits, views, followers, brand mentions –Engagement Clicks, shares, replies, wall posts, time on site –Influence Share of voice, click-troughs, re-visits –Action Downloads, leads, forms 6

Fonts, Logos, and Colors What does these images say to you? 7

Fonts, Logos, and Colors What does these images say to you? 8

Fonts, Logos, and Colors What does these images say to you? 9

Fonts, Logos, and Colors What does these images say to you? 10

Fonts, Logos, and Colors What does these images say to you? 11

Strong Presence 12

Before Shutterfly Site Password protected Individual Logins Photo Galleries 13

Before Shutterfly Site Limited Graphical Control No Analytics No Forms Couldn't create landing pages 14

Options Hire a professional Learn CSS and HTML5 Go with content management system – Joomla DIY Website – Jimdo, Wix, Weebly 15

Benefit of DIY Website No technical skills needed. You can create a website in minutes. Affordable. Reduce costs by making your own site changes. Often includes, free integrated hosting plans. 16

After Jimdo Free Platform Large Community Perfect for scouting Ease of Use Templates Add on Widgets 17

Choose a URL Pick something easy scoutlander.com/publicsite/unithome.aspx?UID=13519 members.tripod.com/~Avon_Troop_274/‎ ctpack23.com 18

Plan, Plan, Plan Spend time figuring out what you want Sketch out your layout (Wireframe) Jimdo has help guide for scouting 19

Plan, Plan, Plan 20 Homepage You want to make a lasting impression You want to establish your brand

Plan, Plan, Plan Calendar Google Calendar 21

Plan, Plan, Plan Blog 22

Plan, Plan, Plan Happenings Can be past, future or present events Link from home page 23

Plan, Plan, Plan Money-Earning 24

Plan, Plan, Plan Docs 25

Plan, Plan, Plan Volunteers 26

Plan, Plan, Plan About us Membership Recruitment How your program works 27

Plan, Plan, Plan Members 28

Plan, Plan, Plan Analytics 29

Plan, Plan, Plan 30

Resources ctpack23.com Boy Scouts of America Flickr Photostream The Marketing Toolbox 31

Questions 32