Developing Business Programs and Linkages to the Private Sector Enrique Perez, J.D. Director – International Business Programs Rancho Santiago Community College District

Rancho Santiago Community College District F Chancellor – 7 Member Board of Trustees F 2 colleges - Santa Ana College-Santiago Canyon College F 2 college Presidents F 72,000 Students F 70% Hispanic F Santa Ana College – Very strong International Business Curriculum

RSCCD ECONOMIC DEVELOPMENT MISSION F To advance California´s growth and global competitiveness through education and services focusing on workforce development, technology deployment, and business development consistent with the needs of the state and regional economies.

RSCCD Business Programs F SMALL BUSINESS DEVELOPMENT CENTER F CENTER FOR INTERNATIONAL TRADE DEVELOPMENT F CALIFORNIA MEXICO TRADE ASSISTANCE CENTER F TOP QUESTION = WHY DOES RSCCD DO THIS? –Develop new businesses = Create new jobs –Generate more TAX dollars!

Small Business Development Center (“SBDC”) F Partnership between State and Federal government F Funded by the Small Business Administration, State Chancellor's Office and RSCCD F Provides business consulting services to existing small businesses and start-ups – –Business Plans –Seminars – accounting, legal, balance sheets, financing –Assist in obtaining financing

Center for International Trade Development (“CITD”) F Funded by the State Chancellor's Office and RSCCD F Provides business consulting services to existing small and medium-sized businesses that are looking to export or import products or services –Seminars – import-export, financing, legal –Provide contacts to suppliers, distributors, manufacturers outside of the United States –Provide one-on-one consulting at the CITD or company location

California Mexico Trade Assistance Center (“CMTAC”) F Was funded by the State Chancellor's Office and RSCCD F Provides business consulting services to existing small and medium-sized businesses that are looking to export, import or invest in Mexico or California –Seminars – import-export, investment, financing, legal –Trade Missions to ALL of Mexico –Provide contacts to suppliers, distributors, manufacturers, banks, investors in Mexico –Provide one-on-one consulting

Developing The PROGRAMS into a Business CENTER

July 2000 F Old Metal Desk F Furry Pink Chair F 1970´s phone F 4 seminars on the ABC´s of import-export F No corporate partners F Private Sector funding - $0.00 F No clients F No defined business development strategy! F Why? Educators Established The Business Center without Private Sector Assistance nor Support F In order to establish strong ties to the Private Sector - You must think like the Private Sector!

Development of RSCCD Business Strategy Step 1 - District Support F Chancellor F Vice Chancellor F Board of Trustees F Public Relations Director F Re-Organization of Director Of International Business

Development of RSCCD Business Strategy Step 2: Define Clear Objectives F What does the Center SPECIFICALLY do? F Who is the CLIENT? F Who are the STAKEHOLDERS? F What is our “COMPETITIVE ADVANTAGE”?

Biggest Problem TRYING TO BE ALL THINGS TO ALL PEOPLE.

Development of RSCCD Business Strategy Step 3: Develop a Specialization NOT BEING ALL THINGS TO ALL PEOPLE BUT BEING ALL THINGS TO SOME PEOPLE. Mexico.

Why Only Mexico? Who is the CLIENT? STAKEHOLDERS? Community, Board of Trustees, Businesses, Elected Officials, Media, CA Top Market, Students COMPETITIVE ADVANTAGE”? Educational Institution Cultural Understanding Vision If you understand the MARKET (HISPANIC) = Corporate Support

Development of RSCCD Business Strategy Step 4: Advisory Board Citigroup, Bank of America, Nacional Financiera, Toyota Financial Costco, Walmart Univision Merill Lynch FEDEX Adorno, Yoss, Alvarado and Smith Pricewaterhouse Chevron Chambers of Commerce

March 2006 F Professional Office - All 3 centers F Corporate partners F Clients F Defined business development strategy F Funding from State - $178,000 F Private Sector funding – $650,

RSCCD Business Center Services F Specialized Seminars and Training for Businesses F Specialized Conferences F Specialized One-on-One Business Consulting F Trade Missions to Mexico – Business Matchmaking F Trade Missions to California – Business Matchmaking F Government contacts in Mexico and California F Trade Missions for Elected Officials

Success Stories F Mexican Clubs in California F Costco F Home Depot F Gigante F California Chamber of Commerce F Nacional Financiera

Some Current Projects F Univision F Toyota Financial Corporation

Current RSCCD Business Strategy F Continue to expand its resources in California and US F Establish Offices Throughout Mexico via Government or Educational Institutions

Thank you. See you in Mexico!