Simbi + omega-3 The launch of an algal DHA fortified pre- and probiotic yoghurt Nick Shimmin

The Company

The Project

To produce a DHA fortified line extension of their successful Simbi pre- and probiotic yoghurt for the Spanish market. To select a source of DHA that could be easily incorporated into their production process. To select a source of DHA that would not adversely affect the natural flavour of their product, and would permit the development of other flavours.

The Source of DHA

Production Process: Fermentation Fermentation process Schizochytrium sp.., micro- algae Controlled conditions Environmentally non- polluted DHA source Highly stable product Highly reproducible quality Proprietary technology Natural process, no genetic manipulation Approved under Novel Food regulations for certain categories Concentrated form of DHA Vegetarian product Clean tasting

The Health Benefits of DHA

51 DHA Benefits the Entire Life Cycle Toddler/Pediatric/Adolescent  Cognitive, Attention and Visual Development 20’s to 40’s  Women’s Health  Term Pregnancy  Cardiovascular Health 50 Plus  Visual Health  Neural Health  Cardiovascular Health  Bone Health Prenatal & Infant  Cognitive and Visual Development

The Fortification Process

Yogurt Process Summary Homogenize 2500/500 psi at 60 C Pasteurize at 88 C for 60 sec Collect Yogurt Mix at 43 C Inoculate Yogurt Mix L. bulgaricus L. thermophilus Incubate at 43 C until pH4.6 Heat Milk to 60 C Add Solids, Stabilizers and DHA Oil Add Flavor Stir yogurt Cool to C Transfer to Yogurt Filler & Package Refrigerate DHA Addition Pre-Pasteurization

The Product

NATURAL 250g container 100 mg DHA

STRAWBERRY 250g container 100mg DHA

Simbi explains the difference between just “Omega-3” and DHA.

Simbi explains……………………. Why do we need the omega-3 fatty acid called DHA? Why do we need the omega-3 fatty acid called DHA? –Vital fatty acid, that the body cannot synthesis in adequate amounts. Therefore need to provide it in our diet. –DHA is especially important for the growth, development and function of the brain and eye. –Studies show that consumption of long chain omega-3 fatty acids can have an important beneficial effect over the behaviour and learning capacity of small children. –DHA may also play a role in other conditions such as post natal depression, hyperactivity, attention deficit disorder, and memory loss.

Promotional Activities

Initially promoted via Priegola’s milk round of 5000 homes, serviced three times a week. Now available in supermarkets. Visits by school children. Radio campaigns. Sponsorship of sports events.

The End