The Relay Solution

The RapidFire Solution

Hub Group eBrochure Ideas  Initial eBrochure: Hub Group Overview Dynamic Commercial Style eBrochure  Possible follow-on eBrochures More detailed Presentation Style overview Specific Service Offering eBrochures Domestic and Global Intermodal services OTR – Highway Logistics Outsourcing and Consulting i2 Group services

Elements of Initial eBrochure Elements from website

New Elements  Animated Graphics  Script of corporate message that flows like a story  Professional Voice-Over  Original, professional musical intro, background, and ending themes.  Video  “Look and feel” C omplement existing marketing materials or website or Develop new look and feel

Example eBrochure Concept Initial dynamic eCommercial-style eBrochure  Outlines core competencies Domestic and Global Intermodal services OTR – Highway Logistics Outsourcing and Consulting  Content from Home page on website Existing print brochures Original graphics and animation

Example eBrochure Introduction  Animation Wheel parts (spokes, rim, hub) floating around with no logo or text. Voice Over Hub Group client pain points Supply Chain difficult to manage, track, control expense No common communication network or point of control

Example eBrochure  Wheel elements “come together” as V.O. describes Hub Group’s service offerings.  In concert with V.O. descriptions of each Hub offering, the text in the image comes into view:  Leader in Intermodal Truckload Transportation [Intermodal Transport fades in]  Contracts with 3,000 OTR truck lines [OTR Trucking fades in]  Knowledge-Driven Logistics [Logistics fades in]

 Wheel theme continues throughout eBrochure Provides transition between descriptions of service offerings Adds continuity Adds visual interest Transition and Theme

OTR - Trucking  Animation Hub Group Wheel transitions to tractor-trailer wheel during description of OTR-Trucking service Similar to how this *banner uses a freight container to illustrate intermodal transport *Copied from the University of Denver Intermodal Transportation Institute website  Script Developed from website text

Intermodal Transport  Wheel transitions to wheel of railcar during description of intermodal transport.

Logistics Services  Wheel transitions again to “gear” in image of computer or computer network to illustrate …