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Published byKyree Axley Modified over 8 years ago
The Business Problem Making your sales and marketing efforts make a difference. Traditional methods (direct mail, phone, standard email, printed brochures) lack: Impact needed to catch attention Immediate distribution Instant feedback Complete tracking
The Relay Solution Browser-based eMarketing tool Send impactful eBrochures, eDemos developed by SoftVu Catalogs, distributes, tracks, and reports on: Your eMarketing messages Rich Media marketing materials Proven to Improve cold call response Reduce prospecting and advertising costs Reduce time to sale Reduce travel time and cost Add consistency to your sales and marketing messages
RapidFire Solution Fast, efficient, cost- effective way to create eBrochures Client approvals and communication integral part of process Rich Media adds Impact needed to catch attention Sound, Color, and Motion
Hub Group eBrochure Ideas Initial eBrochure: Hub Group Overview Dynamic Commercial Style eBrochure Wheel animation/theme Possible follow-on eBrochures More detailed Presentation Style overview Specific Service Offering eBrochures Domestic and Global Intermodal services OTR – Highway Logistics Outsourcing and Consulting i2 Group services
Elements of Initial eBrochure Elements from website & Existing Print Brochures
New Elements Animated Graphics Script of corporate message that flows like a story Professional Voice-Over Original, professional musical intro, background, and ending themes. “Look and feel” Can complement existing marketing materials or website, or Develop new look and feel
Example eBrochure Introduction Animation Wheel parts (spokes, rim, hub) floating around with no logo or text. Voice Over Hub Group client pain points Supply Chain difficult to manage, track, control expense No common communication network or point of control
Example eBrochure Wheel elements “come together” as V.O. describes Hub Group’s service offerings. In concert with V.O. descriptions of each Hub offering, the text in the image comes into view: Leader in Intermodal Truckload Transportation [Intermodal Transport fades in] Contracts with 3,000 OTR truck lines [OTR Trucking fades in] Knowledge-Driven Logistics [Logistics fades in]
Wheel theme continues throughout eBrochure Provides transition between descriptions of service offerings Adds continuity Adds visual interest Transition and Theme
OTR - Trucking Animation Wheel transitions to tractor-trailer wheel during description of OTR- Trucking service Similar to how this *banner uses a freight container to illustrate intermodal transport *Copied from the University of Denver Intermodal Transportation Institute website Script Developed from website text
Intermodal Transport Animation Wheel transitions to wheel of railcar during description of intermodal transport. Script Developed from Web content
Logistics Services Animation Wheel transitions to a “gear” in image of computer or computer network to illustrate Logistics service offering. Script Developed from Web content
Close Reinforces overall message Intermodal OTR – Trucking Knowledge-Driven Logistics Hub is everywhere you turn. The right solution, right now, right next door. Request response or feedback on “Call to Action” screen. Many options
Call to Action Screen Options Fit to Hub Group sales needs Can link to Website URL MailTo: link Testimonials Other online content: –HTML forms –PDFs, white papers, etc. –Requests for information –Direct feedback for sales follow-up
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