1. A Lifecycle of a Creative Job Julian Zhu

2. The Creative Industry Print Web Device

3. About Graphic Design O A graphic designer or graphic artist conveys information through visual solutions that promote or enhance a service, product, philosophy or entity. O A good graphic designer has strong interpersonal and marketing skills, in addition to a keen eye and an adept knowledge of electronic media packages.

4. To simplify… O We work with media, animation, sound, images, illustration, type, colour, and “white space.” O We satisfy client’s needs O We consider market, culture, society and so on O We create things using a range of tools

5. The Process Written or oral brief from client Research & get inspired Idea, concept, thumbnails Think about fonts, colours, styles, etc. Feedback Image editing typography

6. Real Case eBay Website Project

7. Brief O A HTML-based template O A logo O Simple and modern O No flash needed O Product Image display

8. Scheduling O Job Planning O Timeline O Job Specifications O Set DUEDATE

9. Brainstorming Logo design Elements? Photographical? 3D? Typeface? What colour? Research for ideas Corporate colours? Corporate fonts? Determine which software to use background colours?

10. Brainstorming O Website structure planning Home / Index About Products Contact Resolution Logo Banner Hero image Layout Navigation Hyperlinks Hierarchy Footer

11. Research

12. Resource for Designers Colour–Adobe KulerTypefaces – DaFont.com

13. Sketching From thumbnails to detailed design

14. Feedbacks Want more colour and font choices No problem! We love the first one, but want bold font Sure!

15. Layout/Coding O It will not take long to do the digital work if you’ve gone through all the previous steps O Minor changes are necessary

16. Extra Work O Sometimes the images applied by the client are not good O Sometimes you are required to create images

17. Showcasing