1. SoftVu Rich Media Catalog And Pricing Template Winter, 2007-2008

2. Rich Media Summary eBrochures eCards Landing Pages Surveys Custom/Blended Media Message-Building & Delivery What is Relay?

3. eBrochures (tiered pricing based on complexity and cost to produce) –Basic Package 30 – 60 Second “spot” Simple, concise company, product, or service overview Simple Flash Animation (text and subtle motion graphics) Stock Image-based –Standard Package 30 – 60 Second “spot” Can be more “concept” or “theme” driven More sophisticated Flash animation (text, limited illustration, more robust motion graphics) Image or Video-based –Advanced Package 30 - 60 Second “spot” More complex or multiple “concepts” or themes Added legal or compliance review and revision cycles Unlimited Flash Animation Original images, graphics, illustrations, and animations

4. Basic eBrochures Concise Product or Service Overview Pricing: $ 6,500 to $ 8,500 Click thumbnails to view an example –Basic Package 30 – 60 Second “spot” Simple, concise company, product, or service overview Simple Flash Animation (text and subtle motion graphics) Stock Image-based Image-based, Simple Flash Animation

5. Standard eBrochures Concept-Driven Message Custom Image-Based More Sophisticated Flash Animation Pricing: $ 10,000 to $ 12,000 Click thumbnails to view an example –Standard Package 30 – 60 Second “spot” Can be more “concept” or “theme” driven More sophisticated Flash animation (text, illustrations, more robust motion graphics) Custom Image or Video-based Custom Video-Based, Message Elements Flex

6. Relevant Examples Concept-Driven Message Click thumbnails to view examples

7. Advanced eBrochure Options Concept Driven, Original illustrations, and animation Pricing: $ 15,000 + Click thumbnails to view an example Concept-Driven, Original video clips and illustrations –Advanced Package Complex or multiple “concepts” or themes Added legal or compliance review cycles Unlimited Flash Animation Original images, video, graphics, illustrations Concept Driven, Original, heavy animation

8. eCards –Standard eCards Included with Relay subscription Business theme, message, and style Simple Flash animation, images, music to support theme Customizable message space Branded email and eCard template design –Custom eCards Custom theme, voice-over, music, Flash animation, video, text, etc.

9. Standard eCards Click thumbnails to view an example –Standard eCards Included with subscription Simple Flash animation, images, music to support theme Customizable message space Branded email and eCard template design Pricing: Free with Subscription

10. Custom eCards –Custom eCards Custom theme, voice-over, music, Flash animation, video, text, etc. Click thumbnails to view an example Pricing: $ 3,000 to $ 5,000

11. Landing Pages –Standard Landing Pages HTML pages with –Company branding –Custom copy –Animated “nibblets” –Custom images –links to more information –Advanced Landing Pages Add custom: –Video –Branding –Animation Click thumbnails to view an example

12. Standard Landing Pages Click thumbnails to view an example –Standard Landing Pages HTML pages with –Company branding –Custom copy –Animated “nibblets” –Custom images –links to more information Pricing: $ 1,000 to $ 2,000

13. Advanced Landing Pages –Advanced Landing Pages Add custom: –Video –Branding –Animation Click thumbnails to view an example Pricing: $ 3,000 to $ 5,000

14. Surveys –Standard Surveys Flexible user-created content (per seat subscription) 21 question types Advanced features like skip logic & answer piping Optional branded, reusable template (fee for initial design) –Custom Surveys SoftVu Creatives create or edit Custom branding, video, images, animation, text, etc.

15. Standard Surveys –Standard Surveys Flexible, user-created content 21 question types Advanced features like skip logic & answer piping Optional branded, reusable template (fee for initial design) Click thumbnails to view an example Pricing: Free with Survey Subscription

16. Custom Surveys –Custom Surveys SoftVu Creatives create or edit survey content Optional video, images, animation, text, etc. Click thumbnails to view an example Pricing: $ 500 to $ 2,000

17. Custom/Blended Media –Custom Media One-off HTML, Flash, Video, or Copywriting projects –Blended Media Any media can link to any other media, eBrochure- like content can play in an eCard, etc. Pricing: $ 125/hour | Ask for Estimate

18. Automated Message Building

19. Delivery via API Solution